Senior Product Manager - Marketing Enablement

Acima; Draper (UT); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401(k) match

DTO

HSA contribution

Tuition reimbursement

LinkedIn Learning

On-site gym

Free car charging

Job summary

Upbound Group in Draper (In-Office) seeks a Senior Product Manager – Marketing Enablement to shape the product strategy powering modern marketing and customer engagement across its brands. You’ll lead cross-functional efforts across Marketing, Product, Tech, and Data to turn strategy into scalable platforms.

The role emphasizes AI-enabled marketing, personalization, experimentation, and measurable business outcomes, with an emphasis on improving conversion, engagement, and retention across

Qualifications

• 5+ years in product management, digital product, marketing technology, or related field.
• Experience owning product strategy, roadmaps, and cross-functional initiatives.
• Strong understanding of digital marketing, acquisition, lifecycle marketing, and engagement.
• Experience with MarTech platforms, customer identity/data, CRM/CDP, personalization, and experimentation.
• Knowledge of AI and ML applications in marketing and insights-driven decisions.

Responsibilities

• Own the Marketing Enablement product strategy, vision, and roadmap for Upbound and its brands.
• Lead initiatives across MarTech, identity/data, personalization, experimentation, and marketing automation.
• Translate marketing strategy into scalable products, platforms, and tech capabilities.
• Collaborate across Marketing, Product, Engineering, Data, Analytics, and business units.
• Improve customer journeys with personalized, relevant experiences.
• Establish test-and-learn programs and measure impact on conversions and retention.

Skills

Marketing strategy

Cross-functional leadership

MarTech

Data-driven marketing

AI in marketing

Stakeholder management

Measurement & analytics

Job description

Senior Product Manager - Marketing Enablement

(Draper, UT, In-Office)

ABOUT UPBOUND

Upbound Group (NASDAQ: UPBD) is a technology and data-driven leader in accessible financial solutions, serving millions of consumers through trusted brands including Acima®, Brigit™, and Rent-A-Center®. More than just a financial services company, we're a purpose-driven team focused on expanding financial inclusion, creating opportunity, and helping people achieve what's possible. Our mission is simple: leverage innovation, technology, and talent to build a better future and elevate financial opportunity for all.

ABOUT THE POSITION

Upbound is seeking a Senior Product Manager – Marketing Enablement to lead the product strategy and capabilities that power modern marketing and customer engagement across our lines of business. This role sits at the intersection of Product, Marketing, Technology, Data, and our lines of business, translating marketing strategy and customer needs into scalable enterprise capabilities. The ideal candidate is a strategic product leader who understands digital marketing, customer data, personalization, experimentation, and emerging AI capabilities—and can bring teams together to turn those opportunities into measurable customer and business outcomes.

KEY RESPONSIBILITIES

• Own the Marketing Enablement Product Strategy – Define the vision, strategy, and roadmap for shared marketing capabilities across Upbound and its lines of business.
• Build Modern Marketing Capabilities – Lead product initiatives across MarTech, customer identity and data, personalization, experimentation, marketing automation, and AI-enabled marketing.
• Connect Marketing and Technology – Translate marketing strategies and customer opportunities into scalable products, platforms, and technical capabilities.
• Partner Across the Enterprise – Work across Marketing, Product, Engineering, Data, Analytics, and our lines of business to identify shared needs, establish priorities, and drive alignment.
• Improve the Customer Journey – Create more relevant and personalized experiences across acquisition, conversion, engagement, retention, and re-engagement.
• Drive Experimentation & Measurement – Establish a test-and-learn mindset using experimentation, analytics, and customer insights to continuously improve experiences and marketing effectiveness.
• Deliver Measurable Outcomes – Define success metrics and demonstrate impact through improved conversion, engagement, retention, marketing efficiency, and customer lifetime value.

SKILLS & COMPETENCIES

• 5+ years of Product Management, Digital Product, Marketing Technology, or related experience.
• Experience owning product strategy, roadmaps, and complex cross-functional initiatives.
• Strong understanding of digital marketing, customer acquisition, lifecycle marketing, and customer engagement.
• Experience with MarTech platforms, customer identity/data, CRM/CDP, personalization, marketing automation, or experimentation platforms.
• Understanding of how AI and machine learning can improve marketing, personalization, customer insights, content, and decision-making.
• Experience partnering closely with Engineering, Data, Analytics, and Marketing teams.
• Experience working across multiple brands, business units, or stakeholder groups is strongly preferred.
• Strong analytical skills and a demonstrated ability to connect product investments to measurable business outcomes.
• Excellent communication, leadership, and stakeholder-management skills.Ability to navigate ambiguity, influence without direct authority, and bring diverse teams together around a shared strategy.

WHAT SUCCESS LOOKS LIKE

This Senior Product Manager will help Upbound create a more connected, intelligent, and scalable approach to marketing and customer engagement. Success means establishing a clear Marketing Enablement product strategy, creating shared capabilities that can be leveraged across our lines of business, and using data, AI, personalization, and experimentation to deliver more relevant customer experiences and measurable business results. Most importantly, this role will help shift Marketing Enablement from a collection of individual tools and requests toward a strategic product ecosystem that creates leverage across Upbound.

COMPENSATION/BENEFITS

• Competitive compensation
• Full health benefits-Medical/Dental/Vision
• 401(k) match, (5%/4%)
• DTO (discretionary time off)
• Health savings account (HSA) with company contribution
• College tuition reimbursement program (STEM degrees)
• Unlimited use of LinkedIn Learning
• On-site gym and showers
• Free car charging

SPONSORSHIP

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Upbound Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.