Senior Product Lead, AI-Powered Marketing Platform (Remote)

OhioX; United States; Remote; USD 188,000 - 260,000; Full time

Benefits offered by this job

Competitive compensation

401(k) with company match

Equity opportunities

Comprehensive health coverage

Job summary

Upstart is hiring a Senior Group Product Manager for Marketing Platform to lead the strategy and evolution of our marketing tech ecosystem. You will drive cross‑channel improvements, partner with engineering and analytics, and develop a team of product managers to deliver scalable, data‑driven solutions.

You will define priorities across Lifecycle, Digital, Direct Mail, and Partner channels, shaping a long-term platform vision while enabling rapid, incremental delivery.

Qualifications

• 8+ years of product management experience, including at least 2+ years of direct people management.
• 4+ years of experience managing platform, infrastructure, or other technically complex products.
• Experience defining and delivering product strategies and roadmaps for platforms supporting multiple business functions or teams.
• Knowledge of marketing technology ecosystems, including customer data platforms, campaign management tools, marketing automation, and digital analytics.
• Experience evaluating, designing, or improving complex technical systems involving data infrastructure, system integrations, or workflow automation.
• Experience partnering with engineering and data teams to translate business requirements into technical product specifications.

Responsibilities

• Define and drive the product strategy and roadmap for Upstart’s marketing technology platform, aligning investments with business priorities and channel needs.
• Evaluate existing marketing tools, data infrastructure, and workflows across Lifecycle, Digital, Direct Mail, and Partner channels to identify gaps, opportunities for integration, and areas for improvement.
• Partner with Engineering, Analytics, Machine Learning, and Marketing to design scalable solutions that improve cross‑channel measurement, attribution, and marketing operations.
• Establish frameworks for evaluating technology investments, prioritizing platform improvements, and delivering incremental value while building toward a unified marketing ecosystem.
• Lead, coach, and develop a team of Product Managers, providing strategic direction and supporting effective product execution.
• Shape the long‑term vision for AI‑powered marketing capabilities, including cross‑channel orchestration, personalization, and data‑driven optimization.

Skills

Product management

People management

Platform products

Marketing technology

Cross-functional collaboration

Education

Bachelor's degree or higher

Job description

Upstart is hiring a Senior Group Product Manager for Marketing Platform to lead the strategy and evolution of our marketing tech ecosystem. You will drive cross‑channel improvements, partner with engineering and analytics, and develop a team of product managers to deliver scalable, data‑driven solutions.

You will define priorities across Lifecycle, Digital, Direct Mail, and Partner channels, shaping a long-term platform vision while enabling rapid, incremental delivery.