Senior Product Manager - Marketing Enablement

Acima Leasing; Draper (UT); Sur place; USD 130 000 - 195 000; Plein temps

Avantages offerts par ce poste

On-site gym and showers

Free car charging

LinkedIn Learning

Résumé du poste

Upbound Group is seeking a Senior Product Manager – Marketing Enablement to lead the strategy and capabilities powering modern marketing across its brands, including Acima and Rent-A-Center. This in-office role sits in Draper, UT and requires experience translating marketing strategy into scalable product platforms.

The ideal candidate understands digital marketing, personalization, experimentation, and AI-enabled marketing, and can align teams across Marketing, Product, Technology, and Data to

Qualifications

• 5+ years in Product Management, Digital Product or Marketing Technology.
• Experience owning product strategy, roadmaps, and cross-functional initiatives.
• Strong understanding of digital marketing, customer acquisition, and lifecycle marketing.
• Familiarity with MarTech, CRM/CDP, personalization, automation, and experimentation.

Responsabilités

• Own Marketing Enablement product strategy, vision, and roadmap.
• Lead marketing tech initiatives across identity, data, personalization, and automation.
• Collaborate with Marketing, Product, Engineering, Data, and Analytics.
• Define success metrics and drive measurable outcomes.

Connaissances

Product management

Digital marketing

Marketing technology

Roadmaps

Cross-functional collaboration

Data analytics

Stakeholder management

AI in marketing

Outils

MarTech platforms

CRM/CDP

Personalization engines

Marketing automation

A/B testing platforms

Description du poste

Job Description:Senior Product Manager - Marketing Enablement(Draper, UT, In-Office)ABOUT UPBOUNDUpbound Group (NASDAQ: UPBD) is a technology and data-driven leader in accessible financial solutions, serving millions of consumers through trusted brands including Acima, Brigit, and Rent-A-Center. More than just a financial services company, we're a purpose-driven team focused on expanding financial inclusion, creating opportunity, and helping people achieve what's possible. Our mission is simple: leverage innovation, technology, and talent to build a better future and elevate financial opportunity for all.ABOUT THE POSITIONUpbound is seeking a Senior Product Manager – Marketing Enablement to lead the product strategy and capabilities that power modern marketing and customer engagement across our lines of business. This role sits at the intersection of Product, Marketing, Technology, Data, and our lines of business, translating marketing strategy and customer needs into scalable enterprise capabilities. The ideal candidate is a strategic product leader who understands digital marketing, customer data, personalization, experimentation, and emerging AI capabilities—and can bring teams together to turn those opportunities into measurable customer and business outcomes.KEY RESPONSIBILITIESOwn the Marketing Enablement Product Strategy – Define the vision, strategy, and roadmap for shared marketing capabilities across Upbound and its lines of business.Build Modern Marketing Capabilities – Lead product initiatives across MarTech, customer identity and data, personalization, experimentation, marketing automation, and AI-enabled marketing.Connect Marketing and Technology – Translate marketing strategies and customer opportunities into scalable products, platforms, and technical capabilities.Partner Across the Enterprise – Work across Marketing, Product, Engineering, Data, Analytics, and our lines of business to identify shared needs, establish priorities, and drive alignment.Improve the Customer Journey – Create more relevant and personalized experiences across acquisition, conversion, engagement, retention, and re-engagement.Drive Experimentation & Measurement – Establish a test-and-learn mindset using experimentation, analytics, and customer insights to continuously improve experiences and marketing effectiveness.Deliver Measurable Outcomes – Define success metrics and demonstrate impact through improved conversion, engagement, retention, marketing efficiency, and customer lifetime value.SKILLS & COMPETENCIES5+ years of Product Management, Digital Product, Marketing Technology, or related experience.Experience owning product strategy, roadmaps, and complex cross-functional initiatives.Strong understanding of digital marketing, customer acquisition, lifecycle marketing, and customer engagement.Experience with MarTech platforms, customer identity/data, CRM/CDP, personalization, marketing automation, or experimentation platforms.Understanding of how AI and machine learning can improve marketing, personalization, customer insights, content, and decision-making.Experience partnering closely with Engineering, Data, Analytics, and Marketing teams.Experience working across multiple brands, business units, or stakeholder groups is strongly preferred.Strong analytical skills and a demonstrated ability to connect product investments to measurable business outcomes.Excellent communication, leadership, and stakeholder-management skills.Ability to navigate ambiguity, influence without direct authority, and bring diverse teams together around a shared strategy.WHAT SUCCESS LOOKS LIKEThis Senior Product Manager will help Upbound create a more connected, intelligent, and scalable approach to marketing and customer engagement. Success means establishing a clear Marketing Enablement product strategy, creating shared capabilities that can be leveraged across our lines of business, and using data, AI, personalization, and experimentation to deliver more relevant customer experiences and measurable business results. Most importantly, this role will help shift Marketing Enablement from a collection of individual tools and requests toward a strategic product ecosystem that creates leverage across Upbound.COMPENSATION/BENEFITSCompetitive compensationFull health benefits-Medical/Dental/Vision401(k) match, (5%/4%)DTO (discretionary time off)Health savings account (HSA) with company contributionCollege tuition reimbursement program (STEM degrees)Unlimited use of LinkedIn LearningOn-site gym and showersFree car chargingSPONSORSHIPApplicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.Upbound Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Upbound Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.