Senior Product Manager - Marketing Enablement

Acima Digital; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Full health benefits (Medical/Dental/V

401(k) match

DTO (5%/4%)

HSA with company contribution

Tuition reimbursement (STEM)

LinkedIn Learning

On-site gym and showers

Free car charging

Job summary

Upbound Group seeks a Senior Product Manager – Marketing Enablement to drive the product strategy for marketing capabilities across our brands. You will lead initiatives spanning MarTech, identity and data, personalization, experimentation, and automation to improve customer engagement and business outcomes.

The role requires strong cross-functional leadership, deep understanding of digital marketing, and the ability to translate strategy into scalable product platforms across multiple business

Qualifications

• 5+ years of Product Management, Digital Product, Marketing Technology, or related experience.
• Experience owning product strategy, roadmaps, and complex cross-functional initiatives.
• Strong understanding of digital marketing, customer acquisition, lifecycle marketing, and customer engagement.
• Experience with MarTech platforms, customer identity/data, CRM/CDP, personalization, marketing automation, or experimentation platforms.
• Understanding of how AI and machine learning can improve marketing, personalization, customer insights, content, and decision-making.
• Experience partnering closely with Engineering, Data, Analytics, and Marketing teams.
• Experience working across multiple brands, business units, or stakeholder groups is strongly preferred.
• Strong analytical skills and a demonstrated ability to connect product investments to measurable business outcomes.
• Excellent communication, leadership, and stakeholder-management skills.
• Ability to navigate ambiguity, influence without direct authority, and bring diverse teams together around a shared strategy.

Responsibilities

• Own the Marketing Enablement Product Strategy – Define the vision, strategy, and roadmap for shared marketing capabilities across Upbound and its lines of business.
• Build Modern Marketing Capabilities – Lead product initiatives across MarTech, customer identity and data, personalization, experimentation, marketing automation, and AI-enabled marketing.
• Connect Marketing and Technology – Translate marketing strategies and customer opportunities into scalable products, platforms, and technical capabilities.
• Partner Across the Enterprise – Work across Marketing, Product, Engineering, Data, Analytics, and our lines of business to identify shared needs, establish priorities, and drive alignment.
• Improve the Customer Journey – Create more relevant and personalized experiences across acquisition, conversion, engagement, retention, and re-engagement.
• Drive Experimentation & Measurement – Establish a test-and-learn mindset using experimentation, analytics, and customer insights to continuously improve experiences and marketing effectiveness.
• Deliver Measurable Outcomes – Define success metrics and demonstrate impact through improved conversion, engagement, retention, marketing efficiency, and customer lifetime value.

Skills

Product management

Cross-functional collaboration

Digital marketing

MarTech platforms

AI in marketing

Tools

CRM/CDP

Marketing automation

Experimentation platforms

Job description

Senior Product Manager - Marketing Enablement (Draper, UT, In-Office)

ABOUT UPBOUND

Upbound Group (NASDAQ: UPBD) is a technology and data-driven leader in accessible financial solutions, serving millions of consumers through trusted brands including Acima®, Brigit™, and Rent-A-Center®.

More than just a financial services company, we're a purpose-driven team focused on expanding financial inclusion, creating opportunity, and helping people achieve what's possible. Our mission is simple: leverage innovation, technology, and talent to build a better future and elevate financial opportunity for all.

ABOUT THE POSITION

Upbound is seeking a Senior Product Manager – Marketing Enablement to lead the product strategy and capabilities that power modern marketing and customer engagement across our lines of business. This role sits at the intersection of Product, Marketing, Technology, Data, and our lines of business, translating marketing strategy and customer needs into scalable enterprise capabilities. The ideal candidate is a strategic product leader who understands digital marketing, customer data, personalization, experimentation, and emerging AI capabilities—and can bring teams together to turn those opportunities into measurable customer and business outcomes.

KEY RESPONSIBILITIES

• Own the Marketing Enablement Product Strategy – Define the vision, strategy, and roadmap for shared marketing capabilities across Upbound and its lines of business.
• Build Modern Marketing Capabilities – Lead product initiatives across MarTech, customer identity and data, personalization, experimentation, marketing automation, and AI-enabled marketing.
• Connect Marketing and Technology – Translate marketing strategies and customer opportunities into scalable products, platforms, and technical capabilities.
• Partner Across the Enterprise – Work across Marketing, Product, Engineering, Data, Analytics, and our lines of business to identify shared needs, establish priorities, and drive alignment.
• Improve the Customer Journey – Create more relevant and personalized experiences across acquisition, conversion, engagement, retention, and re-engagement.
• Drive Experimentation & Measurement – Establish a test-and-learn mindset using experimentation, analytics, and customer insights to continuously improve experiences and marketing effectiveness.
• Deliver Measurable Outcomes – Define success metrics and demonstrate impact through improved conversion, engagement, retention, marketing efficiency, and customer lifetime value.

SKILLS & COMPETENCIES

• 5+ years of Product Management, Digital Product, Marketing Technology, or related experience.
• Experience owning product strategy, roadmaps, and complex cross-functional initiatives.
• Strong understanding of digital marketing, customer acquisition, lifecycle marketing, and customer engagement.
• Experience with MarTech platforms, customer identity/data, CRM/CDP, personalization, marketing automation, or experimentation platforms.
• Understanding of how AI and machine learning can improve marketing, personalization, customer insights, content, and decision-making.
• Experience partnering closely with Engineering, Data, Analytics, and Marketing teams.
• Experience working across multiple brands, business units, or stakeholder groups is strongly preferred.
• Strong analytical skills and a demonstrated ability to connect product investments to measurable business outcomes.
• Excellent communication, leadership, and stakeholder-management skills.
• Ability to navigate ambiguity, influence without direct authority, and bring diverse teams together around a shared strategy.

WHAT SUCCESS LOOKS LIKE

This Senior Product Manager will help Upbound create a more connected, intelligent, and scalable approach to marketing and customer engagement. Success means establishing a clear Marketing Enablement product strategy, creating shared capabilities that can be leveraged across our lines of business, and using data, AI, personalization, and experimentation to deliver more relevant customer experiences and measurable business results. Most importantly, this role will help shift Marketing Enablement from a collection of individual tools and requests toward a strategic product ecosystem that creates leverage across Upbound.

COMPENSATION/BENEFITS

• Competitive compensation
• Full health benefits-Medical/Dental/Vision
• 401(k) match, (5%/4%) DTO (discretionary time off)
• Health savings account (HSA) with company contribution
• College tuition reimbursement program (STEM degrees)
• Unlimited use of LinkedIn Learning
• On-site gym and showers
• Free car charging

SPONSORSHIP

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time. Upbound Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Upbound Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We were founded in 2013 with a mission to enrich the lives of our employees, our customers, and our retailers. Now, as a part of the Upbound Group, we have the mission to elevate financial opportunity for all. Our culture thrives on close connections and a family-like atmosphere, driving innovation and customer-centric simplicity. Join us to be part of a team where your professional development is valued, and your sense of belonging is integral to our success.