Product Manager - Lead Management

Upbound Group; Plano (TX); On-site; USD 110,000 - 140,000; Full time

Job summary

Upbound Group is seeking a Product Manager, Sales Lead Management to own how customer leads move from first interest to a signed rental agreement across online and in-store channels, built on Salesforce. You will design end-to-end lead workflows, collaborate with Store Operations and Sales, and work with Engineering, Analytics, and Data to deliver scalable solutions within the Salesforce ecosystem.

The role emphasizes data-driven decisions, experimentation, and balancing workload, customer

Qualifications

• Experience building and improving CRM, sales, or lead management products.
• Hands-on Salesforce experience, with familiarity with lead/opportunity objects, flows, and routing.
• Experience with customer experience tooling across chat, text, and IVA platforms, including automation and AI-driven workflows.

Responsibilities

• Own and evolve the Sales Lead Management roadmap on Salesforce, including lead capture, routing, assignment, and follow-up.
• Design end-to-end lead workflows connecting digital intent to in-store actions.
• Collaborate with Store Ops, Sales, and leadership to translate frontline workflows into clear requirements.

Skills

CRM strategy

Lead management

Data analysis

Cross-functional collaboration

Product management

Requirements writing

Education

Bachelor's degree

Tools

Sales Cloud

Salesforce

Workflow automation

Job description

Job Description

Product Manager - Lead Management

Location : Plano TX

Upbound's purpose is to elevate financial opportunity for all. We support customers and retailers through connected experiences that make essential products more accessible and help businesses thrive.

We are seeking a Product Manager, Sales Lead Management to own how customer leads move from first interest to a signed rental agreement, across both online and in-store channels. Built on Salesforce, this product connects Acima and Rent-A-Center customer intent, wherever it originates, to the right associate at the right time, with the context needed to close. This role owns the systems that capture, route, qualify, and track leads, and partners closely with Store Operations and Sales to make sure every customer gets a fast, informed, and trustworthy path to getting their agreement executed.

What You’ll Do

• Own and evolve the Sales Lead Management roadmap on Salesforce, prioritizing improvements to lead capture, routing, assignment, and follow-up across online and in-store channels.
• Own and expand customer experience tooling across chat, text, and IVA (Intelligent Virtual Assistant) channels, including agentic automation capabilities that streamline associate and customer interactions.
• Design end-to-end lead workflows that connect digital intent (web and mobile applications, pre-qualification, online lead forms) to in-store associate action.
• Partner with Store Operations, Sales, and District/Regional leadership to understand how associates work leads day to day, and translate that into requirements that reduce friction and speed up time-to-contact.
• Work with Engineering, Salesforce administrators/architects, Analytics, and Data to define requirements, evaluate technical tradeoffs, and ship scalable solutions within the Salesforce ecosystem.
• Establish and track the metrics that matter: lead response time, contact and qualification rates, lead-to-agreement conversion, and channel handoff quality.
• Use experimentation and analytics to test changes to routing logic, assignment rules, and follow-up cadences, and validate impact on conversion to executed agreements.
• Balance associate workload, customer experience, data quality, and system performance when making product tradeoffs.
• Ensure a cohesive experience across Acima and Rent-A-Center, accounting for differences in how each brand's leads are generated and worked in-store.
• Communicate strategy, progress, risks, and insights clearly to senior leadership and cross-functional partners.

What You’ll Need

• 3-5+ years of product management experience building and improving CRM, sales, or lead management products.
• Hands-on experience with Salesforce (Sales Cloud and/or Service Cloud); familiarity with lead/opportunity objects, flows, and routing/assignment configuration strongly preferred.
• Experience with customer experience tooling across chat, text, and IVA platforms, along with agentic experience building or deploying automation and AI-driven workflows.
• Experience designing workflows that span digital and in-person/retail channels, including handoffs between online intent and in-store or associate-led follow-up.
• Comfort using data and experimentation to guide decisions, including funnel analysis, conversion metrics, and feature impact measurement.
• Experience partnering with Sales or Store Operations teams to understand frontline workflows and constraints.
• A solid understanding of software development and the ability to write clear, actionable requirements for engineering and Salesforce teams.
• Proven experience owning products from idea through launch and continuous iteration in fast-paced environments.
• A proactive and organized working style with strong judgment in ambiguous problem spaces.
• A Bachelor's degree in a related field or equivalent practical experience.

Sponsorship

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Upbound Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.