Senior Product Manager – Marketing Enablement & AI

Acima; Draper (UT); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health benefits - Medical/Dental/Visa

401(k) match

DTO (discretionary time off)

HSA with company contribution

Tuition reimbursement (STEM)

LinkedIn Learning access

On-site gym

Free car charging

Job summary

Upbound Group, based in Draper, UT, is seeking a Senior Product Manager – Marketing Enablement to spearhead strategy and capabilities powering marketing and customer engagement across its brands. This role sits at the crossroads of Product, Marketing, Technology, and Data, translating strategy into scalable enterprise capabilities and AI-enhanced initiatives.

The ideal candidate will lead cross‑functional teams to build modern marketing capabilities, optimize the customer journey, and drive

Qualifications

• 5+ years of Product Management, Digital Product, Marketing Technology, or related experience.

Responsibilities

• Own the Marketing Enablement Product Strategy – Define the vision, strategy, and roadmap for shared marketing capabilities across Upbound and its lines of business.
• Build Modern Marketing Capabilities – Lead product initiatives across MarTech, customer identity and data, personalization, experimentation, marketing automation, and AI-enabled marketing.
• Connect Marketing and Technology – Translate marketing strategies and customer opportunities into scalable products, platforms, and technical capabilities.
• Partner Across the Enterprise – Work across Marketing, Product, Engineering, Data, Analytics, and our lines of business to identify shared needs, establish priorities, and drive alignment.
• Improve the Customer Journey – Create more relevant and personalized experiences across acquisition, conversion, engagement, retention, and re‑engagement.
• Drive Experimentation & Measurement – Establish a test‑and‑learn mindset using experimentation, analytics, and customer insights to continuously improve experiences and marketing effectiveness.
• Deliver Measurable Outcomes – Define success metrics and demonstrate impact through improved conversion, engagement, retention, marketing efficiency, and customer lifetime value.

Skills

Marketing strategy

Roadmaps & cross-functional

Digital marketing

MarTech platforms

Customer identity/data

Personalization

Experimentation

AI capabilities

Stakeholder management

Tools

CRM/CDP

Marketing automation

Job description

Upbound Group, based in Draper, UT, is seeking a Senior Product Manager – Marketing Enablement to spearhead strategy and capabilities powering marketing and customer engagement across its brands. This role sits at the crossroads of Product, Marketing, Technology, and Data, translating strategy into scalable enterprise capabilities and AI-enhanced initiatives.

The ideal candidate will lead cross‑functional teams to build modern marketing capabilities, optimize the customer journey, and drive