Senior Marketing Data Leader: Attribution & ROI

Wintrust Financial Corp; Chicago (IL); On-site; USD 98,000 - 132,000; Full time

Benefits offered by this job

Medical Insurance

Dental

Vision

Life insurance

401(k) with company match

Tuition reimbursement

Job summary

Wintrust Financial Corporation in Chicago seeks a seasoned Marketing Analytics Lead to guide the data-driven marketing strategy across channels. You will mentor the data team, collaborate with Marketing leaders, and drive attribution, segmentation, and ROI-focused insights to empower decision-making.

You will develop and implement analytics strategies, ensure data quality, privacy compliance, and partner with IT and MarTech to optimize pipelines and vendors.

Qualifications

• Minimum 10+ years of progressive experience in marketing analytics, business intelligence, data science, or digital marketing.
• Knowledge related to digital banking, and retail and commercial banking preferred.
• Deep expertise in marketing measurement, including multi-touch attribution, marketing mix modeling, omnichannel performance frameworks and KPI governance.
• Expertise with analytical and statistical tools, visualization software, and marketing data platforms.
• Demonstrated experience in leading people, talent development, team building and contributing to an overall growth culture.
• Excellent written and verbal communication skills.
• Ability to adapt to evolving business needs and prioritize appropriately.

Responsibilities

• Lead the marketing data team, setting strategic goals and guiding team members.
• Partner with Marketing leaders to define audience, segmentation, and measurement requirements for multi-channel campaign delivery.
• Develop and deliver marketing analytics strategies, defining how we collect, manage, and activate data to improve personalization and performance.
• Design, implement, and refine multi-touch attribution models and media mix plans to maximize ROI.
• Ensure all marketing data practices adhere to privacy regulations and internal policies.
• Partner with MarTech and IT teams to ensure clean, accurate data pipelines.
• Manage external vendor and platform relationships, evaluate new technologies and partners.

Skills

Marketing analytics

Data science

Digital marketing

Business intelligence

Communication skills

Tools

Analytical tools

Visualization software

Marketing data platforms

Job description

Wintrust Financial Corporation in Chicago seeks a seasoned Marketing Analytics Lead to guide the data-driven marketing strategy across channels. You will mentor the data team, collaborate with Marketing leaders, and drive attribution, segmentation, and ROI-focused insights to empower decision-making.

You will develop and implement analytics strategies, ensure data quality, privacy compliance, and partner with IT and MarTech to optimize pipelines and vendors.