MarTech Senior Manager - Growth, Web Strategy & Analytics

Wintrust Financial Corporation; Rosemont (IL); On-site; USD 98,000 - 132,000; Full time

Benefits offered by this job

Medical Insurance

Dental

Vision

Life Insurance

Disability Insurance

Parental Leave

EAP

Job summary

Wintrust Financial Corporation seeks a senior leader to steer the MarTech team and shape a comprehensive tech stack aligned with business goals.

You will drive website strategy with Digital Banking and Social Media teams to deliver a cohesive digital experience, while developing predictive models and leveraging analytics for smarter marketing decisions.

This role offers growth, an entrepreneurial culture, and broad influence across nationwide channels.

Qualifications

• 10+ years of progressive experience overseeing enterprise marketing technology solutions.
• Knowledge of digital banking and financial services preferred.
• Expertise in CRM, CDP, marketing automation, and analytics platforms in regulated environments.
• Demonstrated ability to provide strategic thinking and turn ideas into actions.
• Demonstrated experience in leading people, talent development, team building and contributing to an overall growth culture.
• Excellent written and verbal communication skills.
• Ability to adapt to evolving business needs and prioritize appropriately.

Responsibilities

• Lead the MarTech team of marketing automation and UX professionals, setting goals and providing guidance and mentorship to team members to develop and execute a comprehensive tech stack roadmap and strategy aligned with business goals.
• Plan and execute Wintrust's website strategy to support business goals by partnering with Digital Banking and Social Media teams to create a cohesive digital user experience.
• Develop and implement an SEO strategy and monitor and enhance online user experience.
• Partner with Marketing, IT, Data, and Product teams to operationalize predictive models (e.g., next best action, consumer segmentation), leveraging analytics tools for informed decision-making and data-driven marketing programs.
• Manage external vendor and platform relationships, evaluate new technologies and partners.

Skills

Leadership

Strategic thinking

Communication

Team development

Tools

CRM

CDP

Marketing automation

Analytics platforms

Job description

Wintrust Financial Corporation seeks a senior leader to steer the MarTech team and shape a comprehensive tech stack aligned with business goals.

You will drive website strategy with Digital Banking and Social Media teams to deliver a cohesive digital experience, while developing predictive models and leveraging analytics for smarter marketing decisions.

This role offers growth, an entrepreneurial culture, and broad influence across nationwide channels.