Marketing Data Senior Manager

Wintrust Financial Corp; Chicago (IL); On-site; USD 98,000 - 132,000; Full time

Benefits offered by this job

Medical Insurance

Dental

Vision

Life insurance

401(k) with company match

Tuition reimbursement

Job summary

Wintrust Financial Corporation in Chicago seeks a seasoned Marketing Analytics Lead to guide the data-driven marketing strategy across channels. You will mentor the data team, collaborate with Marketing leaders, and drive attribution, segmentation, and ROI-focused insights to empower decision-making.

You will develop and implement analytics strategies, ensure data quality, privacy compliance, and partner with IT and MarTech to optimize pipelines and vendors.

Qualifications

• Minimum 10+ years of progressive experience in marketing analytics, business intelligence, data science, or digital marketing.
• Knowledge related to digital banking, and retail and commercial banking preferred.
• Deep expertise in marketing measurement, including multi-touch attribution, marketing mix modeling, omnichannel performance frameworks and KPI governance.
• Expertise with analytical and statistical tools, visualization software, and marketing data platforms.
• Demonstrated experience in leading people, talent development, team building and contributing to an overall growth culture.
• Excellent written and verbal communication skills.
• Ability to adapt to evolving business needs and prioritize appropriately.

Responsibilities

• Lead the marketing data team, setting strategic goals and guiding team members.
• Partner with Marketing leaders to define audience, segmentation, and measurement requirements for multi-channel campaign delivery.
• Develop and deliver marketing analytics strategies, defining how we collect, manage, and activate data to improve personalization and performance.
• Design, implement, and refine multi-touch attribution models and media mix plans to maximize ROI.
• Ensure all marketing data practices adhere to privacy regulations and internal policies.
• Partner with MarTech and IT teams to ensure clean, accurate data pipelines.
• Manage external vendor and platform relationships, evaluate new technologies and partners.

Skills

Marketing analytics

Data science

Digital marketing

Business intelligence

Communication skills

Tools

Analytical tools

Visualization software

Marketing data platforms

Job description

Wintrust provides community and commercial banking, specialty finance and wealth management services through its 16 bank charters and nine non-bank businesses. Wintrust delivers the sophisticated solutions of a large bank while staying true to the relationship-focused, personalized service of our community banking roots. We serve clients in all 50 states with more than 200 branch banking locations in Illinois, southwestern Florida, northwestern Indiana, west Michigan and southern Wisconsin and commercial banking offices in Chicago, Denver, Milwaukee, Grand Rapids, Mich., and in key branch banking locations throughout Illinois. Our people are the heart of our business and we are proud to rank consistently as a top place to work.

Wintrust is a $66 billion financial institution based in Rosemont, Illinois, and listed on the NASDAQ Global Select Market under the symbol “WTFC.”

Why join us?

An award-winning culture! We are rated a Top Workplace by the Chicago Tribune (past 12 years) and Employee Recommended award by the Globe & Mail (past 6 years)

• Competitive pay and discretionary or incentive bonus eligible
• Comprehensive benefit package including medical, dental, vision, life, a 401k plan with a generous company match and tuition reimbursement to name a few
• Family-friendly work hours
• With 200+ community bank locations, we offer opportunities to grow and develop in your career
• Promote from within culture

What You’ll Do:

Lead the marketing data team, setting strategic goals and providing guidance and mentorship to team members in order to champion insight-informed decisions by being a consultative partner, democratizing and socializing data, demonstrating marketing impact and bringing teams along in creating analytics-driven value. Partner with Marketing leaders to define audience, segmentation, and measurement requirements for multi-channel campaign delivery. Develop and deliver first- and third-party marketing analytics strategies, defining how we collect, manage, and activate data to improve personalization and performance. Design, implement, and refine multi-touch attribution models and media mix plans to maximize ROI, ensuring data accuracy and integrity across multiple sources and systems. Ensure all marketing data practices adhere to privacy regulations and internal policies. Partner with MarTech and IT teams to ensure clean, accurate and timely data pipelines. Manage external vendor and platform relationships, evaluate new technologies and partners.

Qualifications:

• Minimum 10+ years of progressive experience in marketing analytics, business intelligence, data science, or digital marketing.
• Knowledge related to digital banking, and retail and commercial banking preferred.
• Deep expertise in marketing measurement, including multi-touch attribution, marketing mix modeling, omnichannel performance frameworks and KPI governance.
• Expertise with analytical and statistical tools, visualization software, and marketing data platforms.
• Demonstrated experience in leading people, talent development, team building and contributing to an overall growth culture.
• Excellent written and verbal communication skills.
• Ability to adapt to evolving business needs and prioritize appropriately.

Benefits:

• Medical Insurance
• Dental
• Vision
• Life insurance
• Accidental death and dismemberment
• Short-term and long-term Disability Insurance
• Parental Leave
• Employee Assistance Program (EAP)
• Traditional and Roth 401(k) with company match
• Flexible Spending Account (FSA)
• Employee Stock Purchase Plan at 5% discount
• Critical Illness Insurance
• Accident Insurance
• Transportation and Commuting Benefits
• Banking Benefits
• Pet Insurance

Compensation: The estimated annual salary range for this role is $ 98,000- $132,000.00 along with eligibility to earn an annual bonus. Actual salaries may vary based on several factors, such as a candidate’s qualifications, skills, and experience.

From our first day in business, Wintrust has been proud to serve a variety of unique communities and people from all walks of life. To build a company that reflects the communities we serve, we believe that fostering a unique and inclusive workplace where everyone feels valued and empowered to succeed will support our ongoing success.

Wintrust Financial Corporation, including community banking and financial services subsidiaries, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories. Wintrust provides community and commercial banking, specialty finance and wealth management services, delivering the sophisticated solutions of a large bank through a relationship-focused approach built from our community banking roots. Wintrust may collect personal information from you in connection with the application process. Wintrust complies with the California Consumer Privacy Act of 2018, and its policy may be found here Click here for Equal Opportunities.