Senior Marketing Analytics Lead - AI & Attribution

Okta Inc.; Washington (IL); Hybrid; USD 170,000 - 233,000; Full time

Job summary

Okta Inc. in Bellevue, WA and Chicago, IL seeks a Sr. Manager of Marketing Analytics to own attribution modeling, full-funnel measurement, and data-driven decision support for marketing leadership.

You will build dashboards, forecast budgets, and partner with cross-functional teams to drive performance across brand, demand gen, digital, and events. The role requires deep expertise in marketing analytics, data storytelling, and martech integration, with mentoring responsibilities for junior

Qualifications

• 8+ years in Marketing Analytics in B2B SaaS
• 4+ years in marketing analytics: campaign performance, demand gen, field marketing, and ABM measurement
• Track record of using data to drive business strategy and budget decisions

Responsibilities

• Drive attribution modeling and full-funnel measurement across all marketing channels
• Translate data into actionable insights and recommendations for marketing leaders across the business
• Create forecasts and scenario models to inform annual budget planning and incremental asks
• Build and maintain self-service dashboards in Tableau for brand, demand gen, digital, and strategic events
• Partner cross-functionally with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams on performance narrative and QBRs
• Partner with the Marketing Data Operations team to maintain data quality across martech systems
• Implement AI/ML capabilities for predictive modeling and automated insights
• Design and support marketing experiments with rigorous testing and statistical validation
• Mentor and provide analytical guidance to junior analysts, and establish best practices for the broader analytics function

Skills

Marketing attribution modeling

Multi-touch measurement

Data storytelling

Tableau

Salesforce

Snowflake

Excel

SQL

Education

Advanced degree (MBA, Analytics, Economics, or related field)

Tools

Tableau

Salesforce

Snowflake

Excel

SQL

Job description

Okta Inc. in Bellevue, WA and Chicago, IL seeks a Sr. Manager of Marketing Analytics to own attribution modeling, full-funnel measurement, and data-driven decision support for marketing leadership.

You will build dashboards, forecast budgets, and partner with cross-functional teams to drive performance across brand, demand gen, digital, and events. The role requires deep expertise in marketing analytics, data storytelling, and martech integration, with mentoring responsibilities for junior