Senior Manager, Marketing Measurement & Attribution

LinkedIn; Omaha (NE); Hybride; USD 141 000 - 231 000; Plein temps

Avantages offerts par ce poste

Hybrid or remote work

Résumé du poste

LinkedIn is hiring a Senior Manager for Marketing Measurement Strategy and Testing to lead our attribution program across Global marketing efforts. You will partner with Data Science, Demand Gen Ops, Marketing Performance, and FP&A to develop scalable models that drive performance and growth.

The role emphasizes multi-touch attribution, churn analytics, and MMM, with a strong focus on ROI, governance, and adoption across teams.

Qualifications

• 8+ years of marketing experience in GTM, Ops, or Analytics.
• 5+ years of experience in a data analytics role.
• BA or BS degree or equivalent experience.

Responsabilités

• Become the program manager and ‘go-to’ for our in-house attribution model, leading its adoption and roadmap to scale globally.
• Drive organizational adoption, alignment and change management for attribution methodologies.
• Present measurement outcomes and investment recommendations to key decision makers.
• Manage and own a multi-year implementation roadmap for attribution capabilities across goals and timelines.
• Establish governance, operating rhythms, and executive updates for the program.
• Collaborate with cross-functional teams to build a unified roadmap and deliverable milestones.

Connaissances

Attribution modeling

Formation

Bachelor's degree or equivalent

Outils

SQL

CRM & Revenue Systems

Data Warehousing

Measurement Visualization

Description du poste

LinkedIn is hiring a Senior Manager for Marketing Measurement Strategy and Testing to lead our attribution program across Global marketing efforts. You will partner with Data Science, Demand Gen Ops, Marketing Performance, and FP&A to develop scalable models that drive performance and growth.

The role emphasizes multi-touch attribution, churn analytics, and MMM, with a strong focus on ROI, governance, and adoption across teams.