Senior Marketing Data Analyst: Attribution & Growth

Pilot; San Francisco (CA); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Flexible vacation

Holiday pay

Parental leave 100% pay (12 weeks)

401(k) plan

Wellness benefits

Job summary

Pilot is seeking a Senior Marketing Data Analyst to lead our marketing analytics and enable data-driven decision-making as the company scales. You will own attribution, channel economics, experiments, and incrementality across multiple platforms and products.

The role requires deep SQL skills and experience building dashboards in Looker and dbt-driven data models. Collaborating with marketing leadership and executives, you will guide spend optimization, cross-channel insights, and lifecycle

Qualifications

• 5+ years in analytics with ownership of business domain.
• Experience in marketing analytics and channel performance.
• Strong SQL and data modeling capabilities.
• Experience with dbt and Python or R is a plus.

Responsibilities

• Own attribution modeling and channel efficiency at the funnel top.
• Design, run and report incrementality tests (geo/holdout).
• Measure and optimize marketing unit economics (LTV, CAC).
• Build GTM analytics for product line and enable data-driven decisions.

Skills

SQL

Experimentation

Incrementality testing

Data storytelling

Tools

dbt

Looker

Snowflake

Marketo

Marketo Measure

Salesforce

Job description

Pilot is seeking a Senior Marketing Data Analyst to lead our marketing analytics and enable data-driven decision-making as the company scales. You will own attribution, channel economics, experiments, and incrementality across multiple platforms and products.

The role requires deep SQL skills and experience building dashboards in Looker and dbt-driven data models. Collaborating with marketing leadership and executives, you will guide spend optimization, cross-channel insights, and lifecycle