Senior Marketing Cloud & Data Ops Analyst

Sirius XM; United States; Remote; USD 70,000 - 115,000; Full time

Job summary

SiriusXM is seeking a Senior Analyst, Marketing Operations to develop highly personalized, data-driven experiences using Salesforce Data Cloud and Salesforce Marketing Cloud. This role focuses on audience building, lifecycle orchestration, and cross-channel engagement to drive subscriber growth and retention.

You will collaborate with marketing teams to translate business requirements into automated journeys, ensure QA and governance, and optimize campaigns across multiple channels while

Qualifications

• Hands-on experience with Salesforce Marketing Cloud including Journey Builder, Automation Studio, Contact Builder, and SQL.
• Experience building customer segments, lifecycle campaigns, and personalized marketing experiences.
• Understanding of customer identity resolution, data modeling, and audience governance.
• Experience troubleshooting complex marketing automation and data integration issues.

Responsibilities

• Audience Development & Segmentation: Build sophisticated audiences in Salesforce Data Cloud for lifecycle, engagement, billing, and retention.
• Campaign Execution & Delivery: Support multi-channel campaigns across Direct Mail, Email, In-Vehicle Messaging, and Paid Media.
• Automation & Journey Building: Design and manage journeys with decision splits and multi-channel experiences.
• Quality Assurance & Post-Launch Monitoring: QA audience eligibility, personalization logic, and journey functionality; monitor performance.

Skills

SFMC expertise

SQL skills

Analytics

Data modeling

Audience segmentation

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

SQL

Job description

SiriusXM is seeking a Senior Analyst, Marketing Operations to develop highly personalized, data-driven experiences using Salesforce Data Cloud and Salesforce Marketing Cloud. This role focuses on audience building, lifecycle orchestration, and cross-channel engagement to drive subscriber growth and retention.

You will collaborate with marketing teams to translate business requirements into automated journeys, ensure QA and governance, and optimize campaigns across multiple channels while