Senior Marketing Analytics Lead (Remote, Flexible PTO)

Niche; Virginia Beach (VA); À distance; USD 94 000 - 117 000; Plein temps

Avantages offerts par ce poste

Flexible remote work

Best-in-class health plan

Flexible Paid Time Off

Home office stipend

Parental leave

Résumé du poste

Niche is hiring a Senior Marketing Analyst to own how we measure and improve our marketing engine across B2B and B2C domains. You will partner with Marketing, Growth, Lifecycle, and Data teams, translating data into strategic recommendations and maintaining self-serve dashboards.

You will define measurement foundations, optimize attribution, and support forecasting. This role offers flexible remote work across the U.S. with competitive rewards.

Qualifications

• 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function.
• Hands-on experience with consumer acquisition data: web analytics and paid media platforms (GA4, Meta, Google Ads, or equivalent), including campaign and channel attribution and its limitations.
• Direct experience with B2B marketing and pipeline analytics: lead and MQL lifecycle, multi-touch attribution, campaign and channel contribution to pipeline, and conversion through to closed business.
• Experience working with marketing automation, CRM, and attribution data (e.g., Marketo, Salesforce) and diagnosing problems in how they connect.
• Proven ability to translate complex analytical findings into clear, actionable insight for non-technical stakeholders, and to say plainly when the data won't support the question.
• Experience in a fast-paced, cross-functional environment with shifting priorities, and resilience in the face of ambiguity and change.
• Senior proficiency in SQL; comfortable writing, reviewing, and troubleshooting complex queries independently.
• Strong proficiency in data visualization and dashboarding platforms such as Tableau, Looker, or similar.
• Working knowledge of a modern data stack: Experience with Python or R.
• Direct experience with SEO analytics: indexation, page-level organic performance, and technical SEO measurement.

Responsabilités

• Own marketing measurement end to end: from tracking implementation to reporting and recommendation.
• Define the metrics that matter and where reporting lives to surface actionable insights.
• Own the B2B attribution model in Marketo Measure and ensure data flow between Marketo, Salesforce, and Snowflake.
• Support forecasting and pipeline reviews with documented methodology and confidence levels.
• Own registration and acquisition measurement end to end: funnel performance and channel attribution.
• Partner with Growth Marketing on media mix and budgeting and build the supporting forecasts.
• Build and maintain marketing dashboards and self-serve views for growth, lifecycle, and leadership.
• Maintain organic search analytics: measure performance by page type and traffic source, monitor shifts.

Connaissances

Marketing measurement

Web analytics

B2B analytics

CRM integration

SQL

Data visualization

Python/R

SEO analytics

Self-serve metrics

Formation

Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field

Outils

Marketo

Salesforce

dbt

Python

Description du poste

Niche is hiring a Senior Marketing Analyst to own how we measure and improve our marketing engine across B2B and B2C domains. You will partner with Marketing, Growth, Lifecycle, and Data teams, translating data into strategic recommendations and maintaining self-serve dashboards.

You will define measurement foundations, optimize attribution, and support forecasting. This role offers flexible remote work across the U.S. with competitive rewards.