Senior Marketing Analytics Lead — Data-Driven Growth

Fivetran, Inc.; Oakland (CA); Hybrid; USD 156,000 - 195,000; Full time

Benefits offered by this job

Medical insurance

Paid time off

Professional development

Cell phone stipend

Team events

Job summary

Fivetran is seeking a Senior Marketing Analyst based in Oakland, CA, to drive data-driven decisions across demand generation, digital, field, and partner marketing. You will connect campaign activity to funnel outcomes, build scalable analytics products, and partner with Finance, GTM Strategy, Analytics, and Marketing Operations to improve performance and access to insights.

You will mentor analysts, shape analytics culture, and own high-impact metrics, reports, and data governance while

Qualifications

• 5+ years of experience in analytics, data science, BI, or related analytical roles.
• Advanced proficiency in SQL and data modeling across large datasets.
• Experience with Looker or similar BI tools and reporting platforms.
• Ability to translate complex analyses into clear narratives for business leaders.

Responsibilities

• Define and own core marketing metrics across demand generation, funnel, pipeline, and revenue.
• Build scalable analytical products: datasets, models, dashboards for self-service insights.
• Translate analyses into clear narratives and recommendations for executives and teams.
• Establish data quality, governance, privacy, and responsible data use practices.

Skills

SQL proficiency

Data modeling

Analytical storytelling

Cross-functional collaboration

Communication skills

Ambiguity handling

Data quality focus

Data visualization

Mentoring

Growth analytics

Tools

Looker/LookML

dbt

BigQuery

Snowflake

Sigma

Hex

Google Sheets

Job description

Fivetran is seeking a Senior Marketing Analyst based in Oakland, CA, to drive data-driven decisions across demand generation, digital, field, and partner marketing. You will connect campaign activity to funnel outcomes, build scalable analytics products, and partner with Finance, GTM Strategy, Analytics, and Marketing Operations to improve performance and access to insights.

You will mentor analysts, shape analytics culture, and own high-impact metrics, reports, and data governance while