Senior Marketing Analyst

Fivetran, Inc.; Oakland (CA); Hybrid; USD 156,000 - 195,000; Full time

Benefits offered by this job

Medical insurance

Paid time off

Professional development

Cell phone stipend

Team events

Job summary

Fivetran is seeking a Senior Marketing Analyst based in Oakland, CA, to drive data-driven decisions across demand generation, digital, field, and partner marketing. You will connect campaign activity to funnel outcomes, build scalable analytics products, and partner with Finance, GTM Strategy, Analytics, and Marketing Operations to improve performance and access to insights.

You will mentor analysts, shape analytics culture, and own high-impact metrics, reports, and data governance while

Qualifications

• 5+ years of experience in analytics, data science, BI, or related analytical roles.
• Advanced proficiency in SQL and data modeling across large datasets.
• Experience with Looker or similar BI tools and reporting platforms.
• Ability to translate complex analyses into clear narratives for business leaders.

Responsibilities

• Define and own core marketing metrics across demand generation, funnel, pipeline, and revenue.
• Build scalable analytical products: datasets, models, dashboards for self-service insights.
• Translate analyses into clear narratives and recommendations for executives and teams.
• Establish data quality, governance, privacy, and responsible data use practices.

Skills

SQL proficiency

Data modeling

Analytical storytelling

Cross-functional collaboration

Communication skills

Ambiguity handling

Data quality focus

Data visualization

Mentoring

Growth analytics

Tools

Looker/LookML

dbt

BigQuery

Snowflake

Sigma

Hex

Google Sheets

Job description

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About Us Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data. Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on. Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions. As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact. During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies. We are looking for a Senior Marketing Analyst to help Fivetran make clear, confident decisions about marketing performance. You will connect campaign and channel activity to funnel outcomes and business results, explain what is changing and why, and recommend where teams should focus next. Your work will support decisions across demand generation, digital, field and partner marketing, product-led growth, and the broader go-to-market organization. You will partner with marketing leaders, Finance, Marketing Operations, GTM Strategy, and Analytics to answer high-impact questions, improve how performance is measured, and make reliable insights easier to access. This role is a fit for an analyst who can move from an ambiguous question to a rigorous analysis and a clear recommendation, while building durable metrics, models, and reporting along the way.

This is a full-time, flexible hybrid position based in Oakland, CA. Our hybrid work model offers remote flexibility and in-person collaboration; there is no fixed number of required office days, and we encourage teams to meet in person regularly.

Technologies You’ll Use

• SQL (BigQuery / Snowflake)
• dbt / dbt State
• Looker / LookML
• Sigma / Hex / Google Sheets
• Salesforce, Marketo, web analytics, and marketing attribution data

What You’ll Do

• Define and own our core marketing metrics. Establish clear definitions and reporting across areas such as demand generation, funnel conversion, pipeline, campaign performance, channel efficiency, and marketing’s contribution to revenue.
• Build scalable analytical products. Create canonical datasets, models, and self-service tools and dashboards that help Marketing teams and leaders answer important questions quickly and consistently.
• Serve as a trusted thought partner. Translate analyses into clear narratives and recommendations for audiences ranging from marketing operators to senior executives. Partner with Engineering and Marketing Operations to improve the quality and usability of data from CRM, marketing automation, web analytics, and attribution systems.
• Set a high bar for responsible Marketing Analytics. Establish strong practices for data quality, integrity, governance, privacy, appropriate access, and responsible use of customer and prospect data.
• Turn marketing data into decisions. Analyze complex and disparate datasets to identify trends, surface opportunities, and recommend actions to improve campaign performance, funnel conversion, and marketing investment.
• Shape our analytics culture. Mentor analysts and partners, establish analytical best practices, and help Marketing teams build stronger data fluency and decision-making habits.
• 5+ years of experience in analytics, data science, business intelligence, or a related analytical role
• Advanced proficiency in SQL and data modeling, with experience working across large, complex datasets
• Experience using Looker, Omni, Tableau, Sigma, or similar business intelligence and visualization tools
• Strong analytical judgment and a track record of translating ambiguous business questions into structured analyses and actionable recommendations
• Exceptional attention to detail and a high bar for data quality, analytical rigor, and reproducibility
• Excellent communication and data storytelling skills; you can make complex findings intuitive and help decision-makers understand not just what is happening, but why it matters and what to do next
• Comfort operating in ambiguity, developing hypotheses, and owning analytical problems end-to-end
• Strong cross-functional instincts and the ability to build trusted relationships with both technical and non-technical partners
• A builder mindset: you look beyond answering one-off questions and create frameworks, datasets, and tools that make future decisions faster and better
• Passion for using data to improve marketing effectiveness and inform go-to-market decisions.
• Experience using analytics to support key business decisions, preferably at a high-growth, SaaS, or B2B product company

Bonus Skills

• Experience in Marketing Analytics, demand generation analytics, growth analytics, marketing operations, or another marketing-related analytical function.
• Familiarity with CRM, marketing automation, attribution, web analytics, or product analytics systems such as Salesforce, Marketo, GA4, or Bizible.

$156,082 — $195,102.50 USD

Perks and Benefits

• 100% employer-paid medical insurance*
• Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year-end Global Week of Rest, and volunteer days off.
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

*May vary by country and worker type - please reach out to your recruiter for more information

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.

We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form . We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.