Senior Marketing Analytics & Insights Lead

Arkansas Children's; Little Rock (AR); Hybrid; USD 55,000 - 85,000; Full time

Job summary

Arkansas Children's in Little Rock, AR is seeking a data-driven analyst to support hospital-wide planning, business development, and marketing initiatives. You will consult, interpret, and analyze data from multiple sources to inform program proposals.

The role requires building dashboards and reports for decision support, translating insights into actionable recommendations for non-technical stakeholders, and working in a hybrid environment while residing in Arkansas.

Qualifications

• Plans, coordinates, and manages hospital-wide planning projects.
• Develops relationships with managers for planning direction.
• Conducts research and provides data for market analysis and planning.
• Designs databases and reports for decision support with leadership.
• Performs competitive intelligence gathering and reporting.

Responsibilities

• Plans, coordinates, organizes, and manages projects related to hospital-wide planning and development activities.
• Develops and maintains relationships with departmental and unit managers and leadership in regards to planning and strategic direction.
• Conducts research and develops related business objectives. Provides data for use in market analysis and planning. Develops expressions of findings related to research.
• Works with leadership and departments to design databases and reports for decision support.
• Performs competitive intelligence gathering, analysis and provides responsive reporting.

Skills

Analytical mindset

Data sourcing & integration

SQL

Statistics

Data visualization

Excel

Power BI/Tableau

Google Analytics

Communication skills

Self-directed

Education

High school diploma or GED

Bachelor's degree in related field

Tools

Excel

Power BI

Tableau

Google Analytics

SQL

Job description

Arkansas Children's in Little Rock, AR is seeking a data-driven analyst to support hospital-wide planning, business development, and marketing initiatives. You will consult, interpret, and analyze data from multiple sources to inform program proposals.

The role requires building dashboards and reports for decision support, translating insights into actionable recommendations for non-technical stakeholders, and working in a hybrid environment while residing in Arkansas.