Senior Marketing Analytics Analyst

Arkansas Children's; Little Rock (AR); Hybrid; USD 55,000 - 85,000; Full time

Job summary

Arkansas Children's in Little Rock, AR is seeking a data-driven analyst to support hospital-wide planning, business development, and marketing initiatives. You will consult, interpret, and analyze data from multiple sources to inform program proposals.

The role requires building dashboards and reports for decision support, translating insights into actionable recommendations for non-technical stakeholders, and working in a hybrid environment while residing in Arkansas.

Qualifications

• Plans, coordinates, and manages hospital-wide planning projects.
• Develops relationships with managers for planning direction.
• Conducts research and provides data for market analysis and planning.
• Designs databases and reports for decision support with leadership.
• Performs competitive intelligence gathering and reporting.

Responsibilities

• Plans, coordinates, organizes, and manages projects related to hospital-wide planning and development activities.
• Develops and maintains relationships with departmental and unit managers and leadership in regards to planning and strategic direction.
• Conducts research and develops related business objectives. Provides data for use in market analysis and planning. Develops expressions of findings related to research.
• Works with leadership and departments to design databases and reports for decision support.
• Performs competitive intelligence gathering, analysis and provides responsive reporting.

Skills

Analytical mindset

Data sourcing & integration

SQL

Statistics

Data visualization

Excel

Power BI/Tableau

Google Analytics

Communication skills

Self-directed

Education

High school diploma or GED

Bachelor's degree in related field

Tools

Excel

Power BI

Tableau

Google Analytics

SQL

Job description

ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, NATIONAL ORIGIN, AGE, DISABILITY, PROTECTED VETERAN STATUS OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE, OR LOCAL LAWS.

Work Shift:

Day Shift

Time Type:

Full time

Department:

CC017790 Marketing/Communications Administration

Summary:

Monday to Friday, full-time — Hybrid (Must reside in Arkansas)

Additional Information:

Provides consultation, interpretation and analysis of data related to business development, service-line planning, public relations, marketing, program proposals and other initiatives as directed. Assumes responsibility for information management systems utilized in planning and strategic development activities. Is responsible for monitoring, understanding and communication in relationship to external environmental trends that may impact the organization. Responsible for hospital-wide planning and strategic development related activities.

The ideal candidate:

• Is highly analytical and curious, with a passion for uncovering the “why” behind the data
• Has experience connecting and analyzing multiple internal and external data sources
• Has strong data cleaning, manipulation, validation, and quality assessment skills
• Has intermediate proficiency in SQL and statistical analysis
• Has experience building reports, dashboards, and data visualizations
• Is proficient with tools such as Excel, Power BI, Tableau, Google Analytics, or similar platforms
• Understands marketing analytics, campaign performance, ROI, attribution, and channel effectiveness
• Can translate complex data into clear, actionable insights and recommendations
• Has strong communication and presentation skills, particularly with non-technical stakeholders
• Is self-directed and proactive, with the ability to independently research, learn, solve problems, and connect insights to broader business and marketing objectives

Required Education:

High school diploma or GED or equivalent

Recommended Education:

Bachelor's degree in a related field of study.

Required Work Experience:

High School Diploma/GED and 2 years of relevant experience, or 4 years of experience in lieu of a diploma/GED.

Description

• Plans, coordinates, organizes, and manages projects related to hospital-wide planning and development activities.
• Develops and maintains relationships with departmental and unit managers and leadership in regards to planning and strategic direction.
• Conducts research and develops related business objectives. Provides data for use in market analysis and planning. Develops expressions of findings related to research.
• Works with leadership and departments to design databases and reports for decision support.
• Performs competitive intelligence gathering, analysis and provides responsive reporting..