Senior Marketing Analytics & Insights Analyst

Arkansas Children’s Hospital; Little Rock (AR); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Arkansas Children’s Hospital is seeking a Marketing Data Analyst to translate data into actionable insights and support hospital-wide planning initiatives. The role requires strong SQL, analytics, and dashboard-building skills with experience in Power BI, Tableau, Excel, and Google Analytics.

The position offers a hybrid schedule (must reside in Arkansas) and collaboration with the Marketing/Communications Administration team to drive marketing performance and data-driven decisions.

Qualifications

• Requires high school diploma or GED with 2 years of relevant experience or 4 years of experience in lieu of diploma/GED.
• Bachelor's degree in a related field is recommended.
• Strong data cleaning, manipulation, and quality assessment skills.

Responsibilities

• Plans, coordinates, organizes, and manages projects related to hospital-wide planning and development activities.
• Develops and maintains relationships with department managers and leadership regarding planning and strategic direction.
• Conducts research and develops related business objectives; provides data for market analysis and planning.
• Designs databases and reports for decision support with leadership and departments.
• Performs competitive intelligence gathering and provides responsive reporting.

Skills

Data analysis

SQL

Power BI

Tableau

Excel

Marketing analytics

Communication

Dashboard reports

Education

High school diploma / GED

Bachelor's degree in related field

Tools

Power BI

Tableau

Google Analytics

Excel

SQL

Job description

Arkansas Children’s Hospital is seeking a Marketing Data Analyst to translate data into actionable insights and support hospital-wide planning initiatives. The role requires strong SQL, analytics, and dashboard-building skills with experience in Power BI, Tableau, Excel, and Google Analytics.

The position offers a hybrid schedule (must reside in Arkansas) and collaboration with the Marketing/Communications Administration team to drive marketing performance and data-driven decisions.