Senior Marketing Data Insights Lead

Parkview Health; Fort Wayne (IN); On-site; USD 90,000 - 120,000; Full time

Job summary

Parkview Health is seeking a senior Marketing Data Analytics Leader to drive data-informed decision making across campaigns. You will analyze, interpret and visualize complex marketing data, ensuring accuracy and actionable insights.

You will collaborate with marketing and IT teams to standardize reporting, automate dashboards, and support long-term data strategy. The role requires 7 years in marketing data analytics (healthcare preferred) and proficiency in SQL, Tableau, Looker Studio, Python,

Qualifications

• Must have 7 years of experience in marketing data analytics; healthcare experience preferred.
• Experience with CPD platforms, CRM, Google Analytics, Tableau, SQL, Python and related data tools.
• Strong analytical, storytelling and data governance capabilities.

Responsibilities

• Lead analysis, interpretation and visualization of marketing data to drive decisions.
• Manage daily marketing intelligence activities and ensure data accuracy.
• Develop dashboards and reports; provide strategic recommendations to improve campaigns.
• Collaborate with marketing, communications and IT to enable data integration and reporting automation.
• Mentor junior analysts and contribute to data governance and security policies.

Skills

SQL

Tableau

Looker Studio

Python

Data visualization

Data storytelling

Problem solving

Collaboration

Education

Bachelor's degree in statistics / mathematics / economics / education / social sciences

Master’s degree preferred

Tools

CPD platforms

CRM systems

Google Analytics

Job description

Parkview Health is seeking a senior Marketing Data Analytics Leader to drive data-informed decision making across campaigns. You will analyze, interpret and visualize complex marketing data, ensuring accuracy and actionable insights.

You will collaborate with marketing and IT teams to standardize reporting, automate dashboards, and support long-term data strategy. The role requires 7 years in marketing data analytics (healthcare preferred) and proficiency in SQL, Tableau, Looker Studio, Python,