Marketing Tech Lead — CRM, CDP & AI Strategy

Arkansas Children's Hospital; Little Rock (AR); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Arkansas Children's Hospital seeks a senior Marketing Technology Lead to own governance, strategy, and implementation across a large marketing tech ecosystem. You will direct segmentation, audience definitions, and lead management while guiding CRM and CDP roadmaps and integrations with cross-functional partners.

The role requires a Bachelor’s degree and 7+ years of related experience, with hybrid work, day shifts, and collaboration with IS, analytics, agencies, and vendors.

Qualifications

• Bachelor’s degree in a related field.
• 7 years of experience in a related field.

Responsibilities

• Owns governance standards, SOPs, and best practices for marketing tech across Marketing/Communications team.
• Leads data, segmentation, and audience-building strategy across platforms.

Skills

Strategic leadership

Data segmentation

Audience building

Vendor governance

Cross-functional collaboration

Education

Bachelor’s degree in related field

Tools

Sitecore

CRM

CDP

Marketing Automation

Job description

Arkansas Children's Hospital seeks a senior Marketing Technology Lead to own governance, strategy, and implementation across a large marketing tech ecosystem. You will direct segmentation, audience definitions, and lead management while guiding CRM and CDP roadmaps and integrations with cross-functional partners.

The role requires a Bachelor’s degree and 7+ years of related experience, with hybrid work, day shifts, and collaboration with IS, analytics, agencies, and vendors.