Strategic Marketing Analytics Lead

Arkansas Children's Hospital; Little Rock (AR); On-site; USD 55,000 - 75,000; Full time

Job summary

Arkansas Children's Hospital in Little Rock, AR seeks a hospital planning and development professional. This role provides consultation, interpretation and analysis of data for business development, service-line planning, public relations, marketing, and program proposals as directed, and oversees information management systems used in planning and strategic development.

The position requires developing market insights, monitoring external trends, and coordinating hospital-wide planning

Qualifications

• Plans, coordinates, organizes, and manages projects related to hospital-wide planning and development activities.
• Develops and maintains relationships with departmental and unit managers and leadership in regards to planning and strategic direction.
• Conducts research and develops related business objectives. Provides data for use in market analysis and planning. Develops expressions of findings related to research.
• Works with leadership and departments to design databases and reports for decision support.
• Performs competitive intelligence gathering, analysis and provides responsive reporting.

Responsibilities

• Plans, coordinates, organizes, and manages projects related to hospital-wide planning and development activities.
• Develops and maintains relationships with departmental and unit managers and leadership in regards to planning and strategic direction.
• Conducts research and develops related business objectives. Provides data for use in market analysis and planning. Develops expressions of findings related to research.
• Works with leadership and departments to design databases and reports for decision support.
• Performs competitive intelligence gathering, analysis and provides responsive reporting.

Skills

Data analysis

Project coordination

Stakeholder management

Education

High school diploma or GED

Bachelor’s degree recommended

Tools

Databases and reports for decision support

Job description

Arkansas Children's Hospital in Little Rock, AR seeks a hospital planning and development professional. This role provides consultation, interpretation and analysis of data for business development, service-line planning, public relations, marketing, and program proposals as directed, and oversees information management systems used in planning and strategic development.

The position requires developing market insights, monitoring external trends, and coordinating hospital-wide planning