Healthcare Growth & Analytics Director

Cullman Regional Medical Center Inc; Alabama; On-site; USD 90,000 - 130,000; Full time

Job summary

Cullman Regional Medical Center Inc. is seeking a Director of Marketing to provide analytical input to growth initiatives and translate data into actionable strategic proposals.

You will partner with AVP of Marketing, leaders, physicians, and stakeholders to expand services, strengthen referrals, and boost market presence. The role involves building dashboards on campaign results and service-line metrics, and translating insights into targeted strategies for patient acquisition and community

Qualifications

• MBA or MHA required; bachelor’s degree in Marketing or a related field stated in the job requirements.
• Experience in healthcare marketing and business development preferred.
• Strong analytical capabilities and ability to translate data into actionable strategy.

Responsibilities

• Business development and growth: analyze market share, referral patterns, and trends to identify opportunities.
• Develop preliminary business cases and recommendations for growth initiatives.
• Develop and implement strategies to increase patient volumes and strengthen referrals.
• Create dashboards reflecting campaign results, brand metrics, and market share to guide decisions.
• Oversee digital marketing and coordinate media plans with leadership.

Skills

ROI focused

Analytical skills

Collaboration

Marketing analytics

Education

MBA or MHA

Bachelor's in Marketing or related field

Job description

Cullman Regional Medical Center Inc. is seeking a Director of Marketing to provide analytical input to growth initiatives and translate data into actionable strategic proposals.

You will partner with AVP of Marketing, leaders, physicians, and stakeholders to expand services, strengthen referrals, and boost market presence. The role involves building dashboards on campaign results and service-line metrics, and translating insights into targeted strategies for patient acquisition and community