Senior Marketing Activation Lead

MGA Entertainment; Los Angeles (CA); On-site; USD 100,000 - 150,000; Full time

Job summary

MGA Entertainment, headquartered in Los Angeles, seeks a Senior Manager of Marketing Activation to lead consumer marketing initiatives and campaigns across digital, social, experiential, and retail channels.

The role focuses on establishing the brand's leadership in the US market, driving engagement, and delivering measurable results through analytics, collaboration, and strategic planning.

Qualifications

• 7+ years of experience in consumer marketing.
• Experience in toy/entertainment/CPG industry preferred.
• Proven track record of multi-channel campaigns.
• Strong analytics and data-driven decision making.
• Leadership and cross-functional collaboration.
• Experience with influencer marketing.

Responsibilities

• Lead planning, execution, and optimization of multi-channel campaigns.
• Develop content and calendar for platforms like YouTube, Instagram, and TikTok.
• Coordinate with Planning, Digital Strategy, Media, Sales, and Merchandising.
• Integrate paid media, influencer partnerships, and paid social into programs.
• Lead retail marketing strategies to drive in-store activations.
• Oversee social channels to grow a loyal fan community.
• Set KPIs and analyze results to improve performance.

Skills

Consumer marketing

Social media

Cross-functional leadership

Campaign management

Analytics

Team leadership

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

Google Analytics

Sprout Social

Job description

MGA Entertainment, headquartered in Los Angeles, seeks a Senior Manager of Marketing Activation to lead consumer marketing initiatives and campaigns across digital, social, experiential, and retail channels.

The role focuses on establishing the brand's leadership in the US market, driving engagement, and delivering measurable results through analytics, collaboration, and strategic planning.