Preschool Marketing Activation Lead

Mga-Entertainment,-Inc.; Los Angeles (CA); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Competitive compensation

Inclusive workplace

Career advancement

Global brand exposure

Job summary

MGA Entertainment is seeking a Marketing Activation Manager to turn brand strategy into live campaigns in the U.S. You will own content, social calendars, creator rosters, and retail activations for a preschool brand.

The role requires hands-on leadership, cross-functional collaboration, and a deep understanding of kids marketing with COPPA considerations. LA-based and fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in consumer marketing.
• Experience executing multi-channel marketing campaigns with proven success.
• Strong knowledge of social media platforms, influencer marketing, and content creation.
• Analytical mindset with experience tracking and reporting on campaign performance.

Responsibilities

• Plan and execute integrated U.S. marketing campaigns across digital, social, experiential, and retail channels.
• Own go-to-market plans for product launches in lockstep with Brand and Planning teams.
• Lead development and execution of consumer-facing experiential activations.
• Manage external agency partners and day-to-day campaign budget tracking.
• Lead social strategy across Instagram, Meta, TikTok, and YouTube with a creator roster.

Skills

Consumer marketing

Multi-channel campaigns

Social media

Influencer marketing

Stakeholder management

Campaign analytics

Google Analytics

Sprout Social

Education

Bachelor’s degree in Marketing, Business, or a related field

Tools

Google Analytics

Sprout Social

Job description

MGA Entertainment is seeking a Marketing Activation Manager to turn brand strategy into live campaigns in the U.S. You will own content, social calendars, creator rosters, and retail activations for a preschool brand.

The role requires hands-on leadership, cross-functional collaboration, and a deep understanding of kids marketing with COPPA considerations. LA-based and fast-paced environment.