Global Brand Activation Director

MGA Entertainment; Los Angeles (CA); On-site; USD 145,000 - 175,000; Full time

Job summary

MGA Entertainment seeks a Director of Activation to lead global consumer marketing initiatives, with a strong focus on delivering high-impact US campaigns for a leading toy brand. The role demands strategic vision, cross-functional collaboration, and a passion for dynamic, fast-paced environments.

The selected candidate will steer multi-channel campaigns, manage budgets, and drive engagement across digital, social, and retail channels, shaping brand growth and loyalty.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 8+ years of experience in consumer marketing, preferably within the toy, entertainment, or CPG industry.
• Proven track record of executing large-scale marketing campaigns with measurable success.
• Strong experience with social media platforms, influencer marketing, and digital content.
• Ability to lead cross-functional teams and work collaboratively with internal and external stakeholders.
• Budget management experience and excellent analytical skills.
• A creative mindset with a strong sense of the brand identity.

Responsibilities

• Campaign planning, execution, and optimization across digital, social, experiential, and retail channels.
• Develop social content calendars and on-brand assets for platforms like YouTube, Instagram, and TikTok.
• Collaborate with Planning, Creative, Digital Strategy, and Media for launches and paid campaigns.
• Support retail marketing and in-store activations with cross-functional teams.
• Engage with fans on social platforms and identify influencer partnerships and earned media opportunities.
• Set KPIs, analyze performance, and forecast for US markets and licensed partnerships.

Skills

Campaign execution

Cross-functional leadership

Budget management

Analytical skills

Social media

Influencer marketing

Content strategy

Education

Bachelor’s degree in Marketing/Business

MBA preferred

Tools

Google Analytics

Sprout Social

Job description

MGA Entertainment seeks a Director of Activation to lead global consumer marketing initiatives, with a strong focus on delivering high-impact US campaigns for a leading toy brand. The role demands strategic vision, cross-functional collaboration, and a passion for dynamic, fast-paced environments.

The selected candidate will steer multi-channel campaigns, manage budgets, and drive engagement across digital, social, and retail channels, shaping brand growth and loyalty.