Senior Director, AI-Powered Brand Activation

MGA Entertainment; Los Angeles (CA); On-site; USD 170,000 - 200,000; Full time

Job summary

MGA Entertainment in Los Angeles is seeking a Senior Director, Activation to lead 360° marketing campaigns across media, social, influencer, experiential, and retail activations for NA. You will partner with Franchise, Planning, and Creative teams to ensure insights-driven, channel-optimized campaigns that elevate brand love and drive retail demand.

The ideal candidate combines strategic leadership with hands-on execution, a collaborative mindset, and a passion for marketing innovation,

Qualifications

• 10+ years of experience in consumer marketing, brand activation, or integrated campaign management.
• Proven track record of leading high-impact campaigns across media, social, influencer, experiential, and retail.
• Experience managing teams and agencies, with strong project leadership and creative problem-solving.
• Strategic thinker with a performance mindset and ability to link brand-building to business outcomes.
• Deep understanding of consumer trends, pop culture, youth behavior, and channel best practices.
• Strong presentation and communication skills; adept at influencing across stakeholders and functions.

Responsibilities

• Lead the development and execution of integrated marketing campaigns across media, social, influencer, experiential, and retail channels.
• Own North America marketing plans and activation calendars to drive brand objectives and product launches.
• Develop 360° briefs that align cross-functional teams and deliver cohesive brand experiences.

Skills

Brand activation

Campaign management

Team leadership

Strategic thinking

Communication

Influencer marketing

Tools

AI tools

Job description

MGA Entertainment in Los Angeles is seeking a Senior Director, Activation to lead 360° marketing campaigns across media, social, influencer, experiential, and retail activations for NA. You will partner with Franchise, Planning, and Creative teams to ensure insights-driven, channel-optimized campaigns that elevate brand love and drive retail demand.

The ideal candidate combines strategic leadership with hands-on execution, a collaborative mindset, and a passion for marketing innovation,