Sr. Manager, Activation (Marketing)

MGA Entertainment; Los Angeles (CA); Presencial; USD 100.000 - 150.000; Jornada completa

Descripción de la vacante

MGA Entertainment, headquartered in Los Angeles, seeks a Senior Manager of Marketing Activation to lead consumer marketing initiatives and campaigns across digital, social, experiential, and retail channels.

The role focuses on establishing the brand's leadership in the US market, driving engagement, and delivering measurable results through analytics, collaboration, and strategic planning.

Formación

• 7+ years of experience in consumer marketing.
• Experience in toy/entertainment/CPG industry preferred.
• Proven track record of multi-channel campaigns.
• Strong analytics and data-driven decision making.
• Leadership and cross-functional collaboration.
• Experience with influencer marketing.

Responsabilidades

• Lead planning, execution, and optimization of multi-channel campaigns.
• Develop content and calendar for platforms like YouTube, Instagram, and TikTok.
• Coordinate with Planning, Digital Strategy, Media, Sales, and Merchandising.
• Integrate paid media, influencer partnerships, and paid social into programs.
• Lead retail marketing strategies to drive in-store activations.
• Oversee social channels to grow a loyal fan community.
• Set KPIs and analyze results to improve performance.

Conocimientos

Consumer marketing

Social media

Cross-functional leadership

Campaign management

Analytics

Team leadership

Educación

Bachelor's degree in Marketing/Business

MBA preferred

Herramientas

Google Analytics

Sprout Social

Descripción del empleo

CA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights

MGA Entertainmentis one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA's Miniverse™, Fluffie Stuffiez™, Na! Na! Na! Surprise™, Micro Games of America™, Baby born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.comor check us out atLinkedIn, Twitter, Instagram and Facebook.

Position Overview:

The Senior Manager, Marketing Activation will lead and oversee the execution of consumer marketing initiatives aimed at driving brand awareness, engagement, and loyalty across a global audience. This role will focus on spearheading high-impact marketing campaigns in the US that strengthen the brand's leadership position in the market. The ideal candidate will have significant experience in consumer marketing, strategic thinking, and cross-functional collaboration, with the ability to drive results in a fast-paced, evolving environment.

Key Responsibilities:

• Campaign Strategy & Execution: Lead the planning, execution, and optimization of integrated marketing campaigns across digital, social, experiential, and retail channels. Ensure campaigns are aligned with the brand’s strategic vision, market positioning, and resonate effectively with the target audience. Take a proactive role in refining campaign strategies based on performance and market trends.
• Content & Channel Strategy: Partner with the Planning and Creative Teams to develop innovative marketing assets and compelling content tailored to multiple platforms. Own and oversee the content calendar to ensure consistent, engaging communication on key platforms such as YouTube, Instagram, and TikTok, driving continuous engagement and growth.
• Cross-Functional Leadership: Lead cross-functional teams and collaborate with stakeholders in Planning, Digital Strategy, Media, Sales, and Merchandising to ensure alignment across product launches, consumer insights, messaging, and media strategies. Act as a key liaison to integrate paid media efforts, including influencer partnerships and paid social campaigns, into broader marketing initiatives.
• Retail & Shopper Marketing Leadership: Lead the development and execution of retail marketing strategies that drive in-store activations and consumer engagement. Collaborate with Sales and Merchandising teams to create innovative retail programs that enhance the shopper experience, drive sales, and align with global brand initiatives.
• Community & Social Engagement: Oversee and guide the management of social media channels to foster and grow a loyal fan community. Partner with the PR and Influencer Marketing teams to drive influencer collaborations and media outreach efforts, generating earned media and enhancing brand sentiment.
• Performance Analysis & Optimization: Set KPIs for all campaigns and track performance across multiple channels. Analyze results, identify insights, and optimize campaigns to improve effectiveness and achieve business objectives. Provide recommendations for future strategies based on campaign data and market conditions.
• Team Leadership & Development: Mentor and develop a team of marketing professionals, providing guidance and support on campaign execution, strategy, and cross-functional collaboration. Foster a culture of continuous learning, creativity, and results-oriented performance within the team.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent advanced degree preferred.
• 7+ years of experience in consumer marketing, preferably within the toy, entertainment, or CPG industry.
• Proven track record of leading and executing multi-channel marketing campaigns with measurable success.
• Strong expertise in social media platforms, influencer marketing, and content creation strategies.
• Demonstrated ability to lead and collaborate with cross-functional teams, driving alignment and results.
• Strong analytical skills with a history of using data to inform marketing strategies and decisions.
• Experience in team management, mentoring, and fostering professional growth.

Preferred Skills:

• Experience working in global toy or entertainment markets.
• Proficiency in marketing tools such as Google Analytics, Sprout Social, or similar.
• Knowledge of children's digital media regulations, including COPPA compliance.
• Strong project management skills and the ability to juggle multiple priorities.

Salary:

$100,000.00 - $150,000.00/ year