Preschool Marketing Activation Lead

Mga Entertainment, Inc.; Los Angeles (CA); Sur place; USD 100 000 - 125 000; Plein temps

Avantages offerts par ce poste

Competitive compensation

Benefits package

Career advancement opportunities

Résumé du poste

MGA Entertainment, Inc. in Los Angeles seeks a Manager of Marketing Activation to translate brand strategy into live campaigns for our preschool portfolio, spanning digital, social, experiential, and retail channels.

You will lead content and channel strategy, coordinate cross-functional teams, manage agency partners, and optimize campaigns in real time while ensuring COPPA compliance and creators’ partnerships.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of consumer marketing experience, preferably in toy/entertainment/CPG.
• Experience executing multi-channel campaigns with measurable success.
• Strong social media, influencer marketing, and content creation knowledge.
• Ability to collaborate across teams and manage multiple stakeholders.
• Analytical mindset with campaign performance tracking experience.

Responsabilités

• Plan, execute, and optimize US marketing campaigns across digital, social, experiential, and retail channels.
• Own go-to-market plans for product launches in collaboration with Brand and Planning teams.
• Lead development and execution of consumer-facing experiential activations.
• Manage external agencies and campaign budget tracking.
• Lead social strategy across Instagram, Meta, TikTok, and YouTube; curate creator roster.
• Coordinate with Sales, Merchandising, and Planning on launches and in-market activation.
• Collaborate with Digital Strategy and Media on paid media including paid social and retail media.

Connaissances

Multi-channel marketing

Social media strategy

Campaign analytics

Stakeholder management

Content creation

Formation

Bachelor’s degree in Marketing or Business

Outils

Google Analytics

Sprout Social

Description du poste

MGA Entertainment, Inc. in Los Angeles seeks a Manager of Marketing Activation to translate brand strategy into live campaigns for our preschool portfolio, spanning digital, social, experiential, and retail channels.

You will lead content and channel strategy, coordinate cross-functional teams, manage agency partners, and optimize campaigns in real time while ensuring COPPA compliance and creators’ partnerships.