Preschool Marketing Activation Lead

MGA Entertainment; Los Angeles (CA); Sur place; USD 100 000 - 125 000; Plein temps

Avantages offerts par ce poste

Competitive compensation and benefits

Collaborative workplace environment

Career advancement opportunities

Résumé du poste

MGA Entertainment in Los Angeles seeks a Manager of Marketing Activation to turn brand strategy into live campaigns across digital, social, experiential, and retail channels. You will own content calendars, creator briefs, and go-to-market plans for preschool brands.

The ideal candidate has 5+ years in consumer marketing, strong social media and influencer tactics, and a track record of cross-functional collaboration in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in consumer marketing, preferably in toys, entertainment, or CPG.
• Experience executing multi-channel campaigns with proven success.
• Strong knowledge of social platforms, influencer marketing, and content creation.
• Ability to collaborate across teams and manage multiple stakeholders.
• Analytical mindset with campaign performance tracking.

Responsabilités

• Own planning, execution and optimization of integrated U.S. marketing campaigns across digital, social, experiential, and retail channels.
• Lead go-to-market planning for product launches in lockstep with Brand and Planning teams.
• Direct development and execution of consumer-facing experiential activations.
• Manage external agency partners and daily campaign budget tracking.
• Lead social strategy across Instagram, Meta, TikTok and YouTube for the preschool audience.
• Build and steward creator roster; briefing, negotiation support, and performance review.

Connaissances

Campaign management

Social media marketing

Influencer partnerships

Analytics

Cross-functional collaboration

Strategic marketing

Formation

Bachelor's degree in Marketing or related field

Outils

Google Analytics

Sprout Social

Description du poste

MGA Entertainment in Los Angeles seeks a Manager of Marketing Activation to turn brand strategy into live campaigns across digital, social, experiential, and retail channels. You will own content calendars, creator briefs, and go-to-market plans for preschool brands.

The ideal candidate has 5+ years in consumer marketing, strong social media and influencer tactics, and a track record of cross-functional collaboration in a fast-paced environment.