Marketing Campaign Activation Specialist

MGA Entertainment; Los Angeles (CA); On-site; USD 75,000 - 100,000; Full time

Job summary

MGA Entertainment in Los Angeles is seeking an Associate, Activation to support the execution of integrated marketing campaigns for MGA’s brands across North America. You will work within the Marketing Activation team, collaborating with Creative, Media, PR, Sales, and Global partners to bring campaigns to life across touchpoints.

The ideal candidate is organized, detail-oriented, and passionate about storytelling, pop culture, and connecting with consumers in a fast-paced environment.

Qualifications

• 3–5 years of experience in marketing, communications, advertising, or campaign management (internships included), ideally within consumer goods, entertainment, youth, or retail-focused industries.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Collaborative spirit with excellent interpersonal skills and a team-first mindset.
• Detail-oriented with strong written communication and presentation-building abilities (e.g., PowerPoint, Google Slides).
• Passion for pop culture, social media, youth trends, and storytelling.

Responsibilities

• Assist in the development and rollout of 360° marketing campaigns across digital, influencer, social, retail, experiential, and owned channels.
• Track timelines and deliverables for campaign components, ensuring assets are delivered on time and aligned with briefed objectives.
• Support in preparing internal briefs and recap decks, coordinating with Creative, PR, Media, and Retail Marketing teams.
• Manage campaign assets and content libraries, including tracking versions, approvals, and usage across teams.
• Coordinate with Creative and Production teams on asset delivery for North America marketing needs (e.g., social, banners, packaging callouts, POS).
• Partner with the Brand’s social media leads to ensure calendar alignment and timely execution of planned content.
• Support development of shopper and retail marketing initiatives by gathering inputs, tracking requests, and assembling retailer toolkits.
• Assist in the execution of live events, PR stunts, trade shows, and consumer activations, including logistics coordination and recap documentation.
• Compile campaign performance data from media, PR, and social partners into digestible reporting templates.
• Help maintain dashboards, trackers, and recaps to measure the effectiveness of marketing initiatives.
• Monitor trends and competitor activity to help inform campaign planning and creative ideation.

Skills

Marketing

Campaign management

PowerPoint

Google Slides

Organizational skills

Interpersonal skills

Tools

Sprinklr

Airtable

Google Analytics

Influencer tracking software

Job description

MGA Entertainment in Los Angeles is seeking an Associate, Activation to support the execution of integrated marketing campaigns for MGA’s brands across North America. You will work within the Marketing Activation team, collaborating with Creative, Media, PR, Sales, and Global partners to bring campaigns to life across touchpoints.

The ideal candidate is organized, detail-oriented, and passionate about storytelling, pop culture, and connecting with consumers in a fast-paced environment.