Brand Activation Manager

MGA Entertainment; Los Angeles (CA); On-site; USD 80,000 - 100,000; Full time

Job summary

MGA Entertainment, based in Los Angeles, is seeking an Associate Manager of Activation to drive brand awareness and engagement for US fans. You will plan and execute integrated marketing campaigns across digital, social, experiential, and retail channels while collaborating with Creative, Planning, Sales, and PR teams.

The role emphasizes social media content creation, influencer partnerships, and in-store activations, with a focus on COPPA-conscious digital engagement and performance tracking.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in consumer marketing, ideally within the toy, entertainment, or CPG industry.
• Experience supporting digital and social media campaigns with a focus on audience engagement.
• Familiarity with influencer marketing, social media trends, and content creation.
• Strong teamwork and communication skills, with the ability to collaborate across different departments.
• Basic experience with budget management and performance tracking.

Responsibilities

• Assist in the planning, execution, and optimization of integrated marketing campaigns across digital, social, experiential, and retail channels.
• Ensure each campaign is aligned with the brand’s objectives and engages the target audience effectively.
• Work closely with the Creative and Planning Teams to develop on-brand marketing assets.
• Support the creation of social media content and help manage a content calendar focused on platforms like YouTube, Instagram, and TikTok.
• Support the Planning and Digital Strategy teams in executing product launches, defining key messaging, and aligning on paid media strategies, including influencer partnerships and social media campaigns.
• Assist in implementing retail marketing strategies and ensure consistent brand messaging across in-store activations.
• Support the Sales and Merchandising teams to help drive consumer engagement through in-store marketing programs at key US retailers.
• Help manage the brand’s fans across social platforms to build and sustain an active community.
• Support PR efforts and influencer partnerships to increase brand awareness and positive sentiment.
• Assist in tracking KPIs for ongoing campaigns and help gather insights for performance optimization.
• Support the forecasting process for brand items and licensed‑in partnerships.

Skills

Consumer marketing

Social media campaigns

Influencer marketing

Budget management

Team collaboration

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

Sprout Social

Job description

MGA Entertainment, based in Los Angeles, is seeking an Associate Manager of Activation to drive brand awareness and engagement for US fans. You will plan and execute integrated marketing campaigns across digital, social, experiential, and retail channels while collaborating with Creative, Planning, Sales, and PR teams.

The role emphasizes social media content creation, influencer partnerships, and in-store activations, with a focus on COPPA-conscious digital engagement and performance tracking.