Senior Manager - Marketing

Elevate; United States; On-site; USD 110,000 - 115,000; Full time

Job summary

Elevate is seeking a Senior Manager, Go-to-Market Strategy & Execution to serve as the primary marketing partner to assigned Business Units, translating business priorities into integrated go-to-market programmes that drive awareness, engagement, and revenue growth.

The ideal candidate combines strategic thinking with strong execution skills, partnering with Sales, Business Units, Product, and Marketing to deliver measurable business results and successful marketing programmes that support

Qualifications

• 7+ years in B2B marketing, GTM strategy, or integrated marketing.
• Experience developing sales enablement content and marketing assets.
• Proven ability to manage complex cross-functional initiatives.
• Strong analytic skills and ability to present GTM performance data.
• Advanced proficiency with Monday.com for programme management.
• Experience with Paperflite or similar content management platforms.

Responsibilities

• Serve as the primary marketing partner to assigned Business Units and solution leaders.
• Develop and execute go-to-market strategies for priority solutions.
• Translate objectives into marketing plans, campaigns and activation programmes.
• Lead creation of briefs, sales enablement materials, collateral and case studies.
• Establish objectives for assets and manage review and approval processes.
• Collaborate with Sales, BU heads, and Design to produce compelling content.
• Use insights from customers and Sales to refine messaging for audiences.
• Maintain collateral libraries and governance in Paperflite.
• Lead integrated campaigns across digital, content, comms and events.
• Plan conferences, webinars, roundtables, and measure ROI.

Skills

Go-to-market strategy

Stakeholder management

Content development

Campaign management

Project management

Analytics

Cross-functional leadership

Communication

Tools

Monday.com

Paperflite

Salesforce

Job description

Elevate is seeking a Senior Manager, Go-to-Market Strategy & Execution to serve as the primary marketing partner to assigned Business Units, translating business priorities into integrated go-to-market programmes that drive awareness, engagement, and revenue growth. This role is responsible for developing and executing marketing plans, owning sales enablement and collateral programmes, leading cross-functional initiatives, and measuring performance across key marketing activities.

The ideal candidate combines strategic thinking with strong execution skills, effectively partnering with stakeholders across Sales, Business Units, Product, and Marketing to deliver measurable business results. This individual will act as a trusted advisor to business leaders while ensuring successful execution of marketing programmes that support commercial objectives.

Specifically, the Senior Manager will

• Serve as the primary marketing partner to assigned Business Units and solution leaders, providing strategic guidance and go-to-market support.
• Partner with Business Unit and commercial leaders to develop and execute go-to-market strategies for priority solutions and initiatives.
• Translate business objectives into marketing plans, campaigns, and activation programmes.
• Conduct ongoing competitive, market, and customer analysis to inform positioning, messaging, and growth opportunities.
• Own messaging and positioning frameworks, ensuring consistency across campaigns, channels, collateral, and Business Units.
• Lead the development of solution briefs, sales enablement materials, customer-facing collateral, case studies, presentations, thought leadership content, and other market-facing assets.
• Establish clear objectives for marketing assets, including lead generation, brand awareness, and sales enablement, and manage creation, review, and approval processes.
• Collaborate with subject matter experts, Business Unit heads, Sales, and Design to develop compelling content that supports commercial objectives.
• Use customer insights and Sales feedback to refine messaging and adapt high-performing content for different audiences and formats.
• Conduct regular content audits to identify assets to refresh, retire, or create.
• Partner with Sales and Business Unit leaders to identify content needs and support revenue-generating activities.
• Take full ownership of collateral libraries within Paperflite, including governance, organisation, and ongoing maintenance, ensuring all enablement assets are accurate and up to date.
• Lead integrated marketing campaigns across digital, content, communications, and event channels.
• Plan and execute conferences, webinars, roundtables, and industry events, including event collateral, promotion, attendee data capture, feedback, and ROI analysis.
• Support solution launches and strategic initiatives, coordinating internal and external resources to ensure successful delivery.
• Collaborate with Digital Marketing to ensure solution pages and digital experiences support campaign and commercial objectives.
• Lead go-to-market workflows, project plans, and stakeholder communications in Monday.com, serving as a power user and process owner.
• Own GTM KPIs and targets for assigned Business Units, ensuring alignment with Business Unit and marketing objectives.
• Develop and maintain executive-ready GTM and marketing reporting dashboards.
• Track campaign performance, content engagement, pipeline influence, launch readiness, programme delivery, and other key performance indicators.
• Provide regular reporting, actionable insights, and recommendations to marketing and business leadership.
• Manage and develop the storytelling specialist, reporting specialist, and content operations manager, setting priorities and quality standards for content production.
• Coordinate cross-functional teams and collaborate across Marketing to deliver aligned, integrated campaigns.
• Support efficient resource allocation across marketing programmes while promoting accountability, continuous improvement, and operational excellence.

Experience

• 7+ years of experience in B2B marketing, go-to-market strategy, integrated marketing, commercial marketing, or related fields.
• Demonstrated experience developing solution briefs, sales enablement content, customer-facing collateral, and other marketing assets.
• Experience managing complex, cross-functional initiatives involving multiple stakeholders.
• Strong analytical skills with experience developing, maintaining, and presenting GTM and marketing performance reporting, including competitive analysis.
• Advanced, hands-on proficiency in Monday.com to manage programmes, workflows, timelines, and stakeholder communications. Monday-native experience strongly preferred.
• Experience managing sales enablement and content repositories, preferably Paperflite or a similar platform.
• Experience working closely with Sales, commercial, and Business Unit leadership teams.
• Proven ability to balance strategic planning with hands-on execution.
• Experience in professional services, legal technology, or technology-enabled services.
• Experience supporting solution launches and integrated go-to-market programmes.
• Experience leading or mentoring team members.
• Experience working in a matrixed, fast-paced growth environment.

Skills for Success

• Strong go-to-market strategy and execution capabilities.
• Excellent business partnership, stakeholder management, and communication skills.
• Strong competitive and market analysis capabilities.
• Experience developing compelling content, messaging, and positioning frameworks.
• Ability to manage sales enablement programmes and collateral libraries.
• Strong programme and project management skills.
• Excellent analytical skills, with the ability to interpret marketing performance data and provide actionable insights.
• Ability to lead cross-functional initiatives and influence stakeholders across the business.
• Strong commercial acumen and understanding of business growth objectives.
• Strategic thinking, problem-solving, and decision-making skills.
• Excellent written and verbal communication skills.
• Strong organisational, prioritisation, and time-management skills.

Technical Skills

• Advanced proficiency in Monday.com, including programme management, workflow development, project planning, and stakeholder communications.
• Experience with Paperflite or similar sales enablement and content management platforms.
• Experience with Salesforce.
• Familiarity with marketing analytics, reporting dashboards, campaign management, and digital marketing platforms.

Compensation

• US national salary range: $110,000-115,000, based on job-related skills, experience, level, and location. In addition, Elevate offers full-time employees a comprehensive benefits package and PTO.

About Us

Elevate is an expert-led, AI-powered global law company with over 2,200 employees. We are unique in our ability to provide a complete range of software, consulting, and services to help law departments and law firms improve efficiency, quality, and business outcomes. Our most recent achievements and distinctions include:

• Certified as a Great Place to Work® 2026 across the US, UK, India, Philippines, and Poland for the second consecutive year.
• Awarded the 2026 Workplace Honour for Culture, Belonging & Community.
• Certified as one of the UK’s Best Workplaces® for Development 2025 by Great Place to Work®.
• For the eleventh consecutive year (2026), Chambers and Partners ranked Elevate a Band 1 global services provider across all categories (Contract Lifecycle Management, Litigation Services, Flexible Legal Staffing, Intellectual Property Management, and LawTech Workflow Management & Service Platforms) and as an ALSP in APAC.
• Newsweek named Elevate one of ‘America’s Greatest Workplaces in Professional Services’ for 2025 and previously awarded it the highest rating in the ‘America’s Greatest Workplaces for Diversity’ and ‘America’s Greatest Workplaces for 2024’ lists.
• For the fourth year in a row, Elevate’s integrated law firm is designated as a top law firm in Commercial Litigation in the 2024 edition of Best Lawyers/US News & World Report Best Law Firms.
• Elevate named a top ALSP in Asia by Thomson Reuters’ Asian Legal Business in 2024.
• Winner, Inc. 5000 Fastest-Growing Private Companies: 2022, 2021, 2020, 2018, 2017, and 2016.

Learn more at https://elevate.law

See more jobs at https://elevate.law/careers/

Follow us on social media: https://www.linkedin.com/company/elevate-services

All qualified applicants will be considered for employment and will be treated equally during the process, regardless of race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.