Senior Manager, Integrated Content & Social

Ferrara; Chicago (IL); On-site; USD 114,000 - 160,000; Full time

Benefits offered by this job

Annual bonus

Paid time off (PTO)

Comprehensive benefits

Job summary

Ferrara, based in Chicago, seeks a Sr. Manager of Integrated Content to lead strategy and execution of paid, owned, and earned social content across its brand portfolio.

You will collaborate with internal teams, agencies, creators, and platforms to deliver breakthrough campaigns and culture-driving moments. You will guide a four-member team of community managers and content creators, oversee influencer partnerships, and shape content governance.

Qualifications

• Bachelor's degree required.
• 8–10 years in a content or digital role.
• Demonstrated ability to develop, coach and elevate high-performing teams.
• Ability to serve as a strategic advisor to brand teams and agency partners.
• Deep understanding of social platforms, creator ecosystems, internet culture and emerging digital trends.
• Experience planning and executing campaigns across online channels.
• Experience managing communities online, preferably multiple brands at once.
• Experience finding online trends and turning them into branded opportunities.
• Experience creating content and managing an online content calendar.
• Experience leveraging AI and emerging technologies to improve content creation, optimization, or workflow efficiency.
• Knowledge of eComm and lower funnel driving tactics.
• Previous experience working at or with external agencies.
• Experience measuring and evaluating content across channels.
• Experience working within a dynamic cross-functional team environment, navigating objectives to drive priority and deliver breakthrough results.

Responsibilities

• Drive content for brand campaigns - from strategy to execution - inclusive of planned / agile organic content, paid programs (e.g., paid social, influencers) and custom programs with partners.
• Provide governance to brand teams and agencies on all things content, influencer and social.
• Determine how content should be created and oversee process with various partners.
• Lead, grow and inspire the team of four Sr. Associates – community managers, content creators and creative problem-solvers.
• Partner with our Creative Director and Operations lead to manage team capacity and project intake.
• In conjunction with the Sr. Manager of Public Relations, lead Ferrara's Sugar Rush program, our brand fan program.
• Own Ferrara's influencer marketing ecosystem - Develop influencer strategies across Ferrara's portfolio of brands.
• Work with international teams to ensure brand consistency.
• Help us prove and improve! Analyze data to inform future platform, post type and audience recommendations.
• Serve as a subject matter expert on all things content, social media and influencer.

Skills

Adobe Suite

Marketing analytics

Content creation

Integrated marketing

Communication skills

Collaboration

Ownership mindset

Growth mindset

Adaptability

Influencer marketing

Education

Bachelor's degree

Tools

Sprinklr

Job description

Ferrara, based in Chicago, seeks a Sr. Manager of Integrated Content to lead strategy and execution of paid, owned, and earned social content across its brand portfolio.

You will collaborate with internal teams, agencies, creators, and platforms to deliver breakthrough campaigns and culture-driving moments. You will guide a four-member team of community managers and content creators, oversee influencer partnerships, and shape content governance.