Senior Social, Influencers & Content Lead — Equity

Fellow; San Francisco (CA); On-site; USD 160,000 - 175,000; Full time

Benefits offered by this job

Equity plan

Bonus program

Generous PTO

Medical insurance

Wellness credit

Product discount

Job summary

Fellow, based in San Francisco, seeks a Senior Manager, Social Media, Influencers & Content to lead the brand's social presence and content strategy. You will partner with creators, manage partnerships, and elevate brand storytelling across channels with a focus on culture and community.

You will own influencer ecosystems, curate collaborations, and build recurring content franchises that drive engagement and brand love, all while balancing speed with high creative standards.

Qualifications

• 5-7+ years of experience in social media, content strategy, or brand marketing.
• Proven experience managing a brand's social presence and community at scale.
• Strong writing, editing, and content development skills.
• Familiarity with social media management tools and analytics platforms.
• Basic knowledge of content creation tools (Figma, Adobe Suite, etc.).
• Experience in lifestyle, coffee, food & beverage, or design-forward brands is a plus.

Responsibilities

• Own and execute Fellow's social media strategy across Instagram, TikTok, YouTube.
• Manage the content calendar to ensure a steady stream of on-brand storytelling.
• Create cultural relevance by translating trends into actionable content.
• Build brand buzz through social, influencer, affiliate partnerships.
• Lead brand community engagement with customers and creators.
• Curate content creator and brand partnerships aligned with Fellow's values.
• Oversee influencer program and ensure brand alignment across creators and cultural voices.
• Develop and launch recurring content franchises to build engagement and loyalty.
• Spot and amplify organic cultural moments for authentic conversations.
• Collaborate with internal teams to produce compelling content from short-form videos to storytelling.
• Analyze performance metrics to optimize reach, engagement, and conversions.
• Identify emerging trends and platform shifts to keep Fellow ahead.

Skills

Brand management

Social media strategy

Content development

Copywriting

Analytics

Community management

Tools

Figma

Adobe Suite

Job description

Fellow, based in San Francisco, seeks a Senior Manager, Social Media, Influencers & Content to lead the brand's social presence and content strategy. You will partner with creators, manage partnerships, and elevate brand storytelling across channels with a focus on culture and community.

You will own influencer ecosystems, curate collaborations, and build recurring content franchises that drive engagement and brand love, all while balancing speed with high creative standards.