Senior Director, Social Content & Strategy

FACTORY PR; New York (NY); Hybrid; USD 130,000 - 190,000; Full time

Benefits offered by this job

All staff events

Job summary

Factory PR seeks a seasoned content expert and social media strategist to lead a NY-based team. You will own social campaigns, mentor creatives, and collaborate across Influencer and Digital teams to drive engagement and brand storytelling.

The role requires 8+ years in digital marketing with agency experience, leadership skills, and a deep understanding of social trends and analytics. Hybrid work in NY with strong client service expectations and strategic growth opportunities.

Qualifications

• 8+ years of digital marketing, content and social media in client service.
• Agency background required with fashion/beauty/tech brands.
• Proven ability to lead and mentor teams.
• Experience developing and executing large-scale content marketing strategies for social media.
• Strong knowledge of analytics and reporting tools.

Responsibilities

• Develop and implement winning social media and content strategies for brands.
• Serve as primary social lead for clients and advise on content orchestration and channel positioning.
• Transform metrics into actionable optimization recommendations.
• Manage and mentor a team of creatives and social media managers.
• Lead on creative strategy for high performing content aligned with brand and audience.

Skills

Social media strategy

Team leadership

Client service

Content marketing

Agency experience

Fashion/beauty/tech

Analytics & reporting

Project management

Tools

Analytics tools

Job description

Factory PR seeks a seasoned content expert and social media strategist to lead a NY-based team. You will own social campaigns, mentor creatives, and collaborate across Influencer and Digital teams to drive engagement and brand storytelling.

The role requires 8+ years in digital marketing with agency experience, leadership skills, and a deep understanding of social trends and analytics. Hybrid work in NY with strong client service expectations and strategic growth opportunities.