Senior Director, Social Content & Strategy

FACTORY PR

New York (NY)

Hybrid

USD 130,000 - 190,000

Full time

14 days+

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Benefits offered by this job

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Job summary

Factory PR seeks a seasoned content expert and social media strategist to lead a NY-based team. You will own social campaigns, mentor creatives, and collaborate across Influencer and Digital teams to drive engagement and brand storytelling.

The role requires 8+ years in digital marketing with agency experience, leadership skills, and a deep understanding of social trends and analytics. Hybrid work in NY with strong client service expectations and strategic growth opportunities.

Qualifications

8+ years of digital marketing, content and social media in client service.
Agency background required with fashion/beauty/tech brands.
Proven ability to lead and mentor teams.
Experience developing and executing large-scale content marketing strategies for social media.
Strong knowledge of analytics and reporting tools.

Responsibilities

Develop and implement winning social media and content strategies for brands.
Serve as primary social lead for clients and advise on content orchestration and channel positioning.
Transform metrics into actionable optimization recommendations.
Manage and mentor a team of creatives and social media managers.
Lead on creative strategy for high performing content aligned with brand and audience.