Senior Social Media & KOL Strategy Lead

Ferrari S.p.A.; Englewood Cliffs (NJ); On-site; USD 90,000 - 130,000; Full time

Job summary

Ferrari S.p.A. in Englewood Cliffs, NJ seeks a strategic Senior Social Media & KOL Strategy Manager to own the brand’s social presence across North America, guiding content for @FerrariUSA and collaborating with the global team in Italy.

The role emphasizes end-to-end content production, influencer partnerships, analytics, cross-functional teamwork, and maintaining the luxury brand voice across Instagram, TikTok, YouTube, and emerging platforms.

Qualifications

• Bachelor’s degree with a minimum of 5 years experience.
• Demonstrated experience leading social strategy for a major brand.
• Deep understanding of Instagram, TikTok, YouTube and evolving platforms.
• Strong editorial judgment and written communication skills.
• Experience overseeing end-to-end photo and video content production.
• Experience managing influencer partnerships.
• Strong analytics and performance measurement capability.
• Experience working across regional, global, dealer or distributed social ecosystems.

Responsibilities

• Owns the strategy, editorial calendar, publishing, audience growth and day-to-day management of FerrariUSA.
• Leads end-to-end content development across photography, video, and social-first storytelling.
• Manages agencies and freelancers to deliver high-quality content on time and budget.
• Collaborates with Ferrari’s global social team to supply North American content for global channels.
• Oversees social alignment with North American dealer network and brand guidance.
• Develops influencer partnerships, measuring performance against KPIs.
• Identifies opportunities around major Ferrari moments—launches, motorsport, events.
• Builds cross-functional alignment with Communications, Marketing, Sales and external partners.

Skills

Social media strategy

Editorial & creative

Content production

Influencer partnerships

Analytics & reporting

Cross-functional collaboration

Brand management

Luxury brand experience

Education

Bachelor’s degree

Tools

Instagram

TikTok

YouTube

Job description

Ferrari S.p.A. in Englewood Cliffs, NJ seeks a strategic Senior Social Media & KOL Strategy Manager to own the brand’s social presence across North America, guiding content for @FerrariUSA and collaborating with the global team in Italy.

The role emphasizes end-to-end content production, influencer partnerships, analytics, cross-functional teamwork, and maintaining the luxury brand voice across Instagram, TikTok, YouTube, and emerging platforms.