Senior Social Media & Influencer Strategy Lead Luxury Auto

Ferrari; Englewood Cliffs (NJ); On-site; USD 120,000 - 180,000; Full time

Job summary

Ferrari USA is seeking a Senior Social Media & KOL Strategy Manager to lead the brand’s social presence for FerrariUSA in Englewood Cliffs, NJ. You will own strategy, editorial calendar, and day-to-day management across Instagram, TikTok, and YouTube, coordinating with Ferrari’s global social team in Italy for global launches.

You will oversee end‑to‑end content production, influencer partnerships, and real‑time event coverage, translating Ferrari’s luxury brand identity into platform‑native

Qualifications

• Demonstrated experience leading social strategy for a major brand.
• Experience managing a flagship brand's social channels (Instagram/TikTok/YouTube).
• Strong writing and editorial judgment; able to translate brand identity into platform-native storytelling.

Responsibilities

• Own the strategy, editorial calendar, publishing, audience growth and day‑to‑day management of FerrariUSA.
• Lead end‑to‑end content development and production across photography, video, and social storytelling; real-time event coverage.
• Manage agencies, production partners and creators; ensure on-time, on-budget delivery.

Skills

Social strategy

Brand social channel

Instagram

TikTok

YouTube

Editorial judgment

Written communication

Content production

Influencer partnerships

Analytics

Social listening

Performance measurement

Cross-functional collaboration

Project management

External partner management

Luxury brand knowledge

Education

Bachelor's degree

Job description

Ferrari USA is seeking a Senior Social Media & KOL Strategy Manager to lead the brand’s social presence for FerrariUSA in Englewood Cliffs, NJ. You will own strategy, editorial calendar, and day-to-day management across Instagram, TikTok, and YouTube, coordinating with Ferrari’s global social team in Italy for global launches.

You will oversee end‑to‑end content production, influencer partnerships, and real‑time event coverage, translating Ferrari’s luxury brand identity into platform‑native