Senior Manager, Demand Generation (Remote)

12twenty; United States; Remote; USD 80,000 - 150,000; Full time

Benefits offered by this job

Remote work flexibility

Generous PTO policy

401(k)

Job summary

12twenty is seeking a Senior Manager of Demand Generation to architect a scalable demand engine across paid media, ABM, webinars and events, and lifecycle marketing. You will translate business goals into integrated campaigns, measure outcomes, and optimize spend to maximize pipeline and revenue.

In this role, you will partner with Marketing Operations and Sales, own reporting, and drive a disciplined testing approach. Strong analytical thinkers who bridge strategy and execution succeed here.

Qualifications

• Experience building demand generation programs in B2B SaaS.
• Ability to connect campaign performance to pipeline and revenue.
• Strong analytical mindset with data-informed decision making.

Responsibilities

• Build and manage demand generation strategy aligned to pipeline and revenue goals.
• Translate growth priorities into integrated campaigns with audiences, offers, paths, budgets, and success metrics.
• Own paid demand strategy across relevant channels and optimize performance.
• Expand and optimize ABM and audience-specific programs for priority segments and accounts.
• Create campaigns integrating paid media, content, webinars/events, nurture, retargeting, product marketing, and sales follow-up.
• Collaborate with Marketing Operations and Sales to improve lead quality, routing, and attribution.
• Own demand gen reporting and communicate performance to leadership; manage budgets and reinvestment decisions.

Skills

Demand generation

Paid media

ABM

Lifecycle marketing

Content marketing

Webinars

Sales collaboration

Tools

HubSpot

Salesforce

Dreamdata

Job description

12twenty is seeking a Senior Manager of Demand Generation to architect a scalable demand engine across paid media, ABM, webinars and events, and lifecycle marketing. You will translate business goals into integrated campaigns, measure outcomes, and optimize spend to maximize pipeline and revenue.

In this role, you will partner with Marketing Operations and Sales, own reporting, and drive a disciplined testing approach. Strong analytical thinkers who bridge strategy and execution succeed here.