Growth Architect: Demand Generation (Remote)

12twenty; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Remote work flexibility

Equity or stock options

Generous PTO

Job summary

12twenty is expanding its marketing team in the United States, seeking a data-driven Demand Generation professional. You will own the strategy and execution of integrated campaigns across paid media, ABM, webinars, events, and lifecycle programs.

You will optimize budgets, run rigorous testing, attribution, and reporting, and translate campaign performance into qualified pipeline and revenue. Knowledge of HubSpot and Salesforce is preferred, with strong analytical skills enabling measurable

Qualifications

• B2B SaaS demand gen experience with strong analytical skills.
• Familiarity with attribution models and marketing analytics.
• Comfort with marketing tech stack and ops processes.

Responsibilities

• Lead integrated demand campaigns across paid, ABM, webinars, events, and lifecycle.
• Budgeting, testing, attribution, and reporting for demand programs.
• Connect campaign performance to pipeline and revenue.

Skills

Demand generation experience

Analytical skills

HubSpot

Salesforce

Marketing operations

Tools

HubSpot

Salesforce

Job description

12twenty is expanding its marketing team in the United States, seeking a data-driven Demand Generation professional. You will own the strategy and execution of integrated campaigns across paid media, ABM, webinars, events, and lifecycle programs.

You will optimize budgets, run rigorous testing, attribution, and reporting, and translate campaign performance into qualified pipeline and revenue. Knowledge of HubSpot and Salesforce is preferred, with strong analytical skills enabling measurable