Senior Manager, Demand Generation (Fully Remote)

12twenty; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Remote work flexibility

Equity or stock options

Generous PTO

Job summary

12twenty is expanding its marketing team in the United States, seeking a data-driven Demand Generation professional. You will own the strategy and execution of integrated campaigns across paid media, ABM, webinars, events, and lifecycle programs.

You will optimize budgets, run rigorous testing, attribution, and reporting, and translate campaign performance into qualified pipeline and revenue. Knowledge of HubSpot and Salesforce is preferred, with strong analytical skills enabling measurable

Qualifications

• B2B SaaS demand gen experience with strong analytical skills.
• Familiarity with attribution models and marketing analytics.
• Comfort with marketing tech stack and ops processes.

Responsibilities

• Lead integrated demand campaigns across paid, ABM, webinars, events, and lifecycle.
• Budgeting, testing, attribution, and reporting for demand programs.
• Connect campaign performance to pipeline and revenue.

Skills

Demand generation experience

Analytical skills

HubSpot

Salesforce

Marketing operations

Tools

HubSpot

Salesforce

Job description

• You'll lead demand generation to build a predictable, scalable growth engine.
• You'll connect campaign performance to pipeline and revenue.

What You'll Own:

• Integrated campaigns across paid, ABM, webinars, events, and lifecycle.
• Budgeting, testing, attribution, and reporting for demand programs.

What We're Looking For:

• B2B SaaS demand gen experience with strong analytical skills.
• Comfort with HubSpot, Salesforce, and marketing operations.
• Competitive salary, equity, and full benefits.
• Generous PTO, remote flexibility, and team activities.

12twenty

12twenty is a trusted talent network connecting employers, universities, students, and alumni to create better career and hiring outcomes. It is a fast-growing company with a collaborative, hands-on culture that values ownership, continuous improvement, and high standards.