Senior Manager, Data Monetization & Audiences

DICK'S Sporting Goods, Inc.; United States; Remote; USD 95,000 - 159,000; Full time

Job summary

DICK'S Sporting Goods is seeking a data-focused leader to own audience and data product strategy within our retail tech organization. You will define the audience segmentation framework and taxonomy, and develop scalable audience products for activation across channels.

Collaborate with data science, analytics, and advertising teams to enhance signals, enable secure data access, and govern privacy-compliant data usage. Lead cross-functional squads to drive measurable business outcomes.

Qualifications

• Bachelor’s degree in business or related field required with strong analytical background.
• Experience in data, analytics, retail media, or ad tech with audience strategy focus.
• Proficiency with data platforms (Snowflake, BigQuery, Databricks) and analytics tools.

Responsibilities

• Own audience and data product strategy and define taxonomy.
• Develop scalable audience products for activation across channels.
• Partner with data science and analytics teams to enhance signal and targeting capabilities.
• Drive data access models including APIs, feeds, and partner integrations.
• Lead clean room strategy and partner enablement for data collaboration.

Skills

audience strategy

data products

data partnerships

clean rooms

privacy-safe data collaboration

eCommerce Experience

Retail Media Network Experience

Education

Bachelor's Degree in Business or related subject

Tools

Snowflake

BigQuery

Databricks

Adobe Analytics

LiveRamp

Job description

DICK'S Sporting Goods is seeking a data-focused leader to own audience and data product strategy within our retail tech organization. You will define the audience segmentation framework and taxonomy, and develop scalable audience products for activation across channels.

Collaborate with data science, analytics, and advertising teams to enhance signals, enable secure data access, and govern privacy-compliant data usage. Lead cross-functional squads to drive measurable business outcomes.