Senior Manager, Monetization- Audiences & Data (REMOTE)

Dick's Sporting Goods; United States; Remote; USD 95,000 - 159,000; Full time

Job summary

DICK'S Sporting Goods seeks a senior data and analytics leader to own audience strategy and data product development. You will partner with data science to enhance targeting, build secure data access, and drive governance across data usage, privacy, and monetization KPIs.

You will lead cross-functional teams, develop talent, and collaborate with business, product, and technology to monetize data while upholding privacy standards.

Qualifications

• Bachelor's degree in business or related field.
• 7–10 years in data, analytics, retail media, or ad tech with focus on audience strategy, data products, and data partnerships.
• Experience in eCommerce and Retail Media Network.
• Advanced Excel skills.

Responsibilities

• Define audience segmentation framework and taxonomy.
• Develop scalable audience products for activation across channels.
• Partner with data science and analytics teams to enhance signal and targeting capabilities.
• Develop data access models including APIs, feeds, and partner integrations.
• Lead clean room strategy and partner enablement for data collaboration.
• Enable advertiser and partner access to data in a privacy-compliant manner.
• Establish governance for data usage, privacy, and compliance.
• Define measurement frameworks and KPIs for data monetization.
• Drive cross-functional alignment across business, product, and technology.
• Build cross-functional teams and develop talent through coaching and stretch assignments.

Skills

Audience strategy

Data products

Data partnerships

Microsoft Excel

Education

Bachelor's Degree in Business or related subject

Tools

Snowflake

BigQuery

Databricks

Adobe Analytics

LiveRamp

Job description

At DICK'S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

OVERVIEW:

Job Duties and Responsibilities

Own audience and data product strategy

• Define audience segmentation framework and taxonomy

• Develop scalable audience products for activation across channels

• Partner with data science and analytics teams to enhance signal and targeting capabilities

Drive data access and collaboration capabilities

• Develop data access models including APIs, feeds, and partner integrations

• Lead clean room strategy and partner enablement for data collaboration

• Enable advertiser and partner access to data in a secure, privacy-compliant manner

Build operating model and governance

• Establish governance for data usage, privacy, and compliance

• Define measurement frameworks and KPIs for data monetization

• Drive cross-functional alignment across business, product, and technology

Developing Talent and Teammate Engagement

• Build effective cross-functional working teams that apply their diverse skills and perspectives to achieve common goals by establishing common objectives and a shared mindset.

• Develops talent through coaching, feedback, exposure, and stretch assignments in order to meet their own career goals as well as the organization's priorities

• Partner with department leadership to establish strategic staffing and succession plans; successfully deliver on proposed staffing objectives.

• Drive engagement by creating a climate where people are motivated to do their best to help the organization achieve its objectives; focus on voice of teammate data (e.g., Engagement & Pulse results), partnering with organization leadership to drive necessary changes.

QUALIFICATIONS:

• Bachelor's Degree in Business or related subject
• 7-10 years experience in data, analytics, retail media, or ad tech. Strong background in audience strategy, data products, and data partnerships, including clean rooms and privacy-safe data collaboration
• eCommerce Experience
• Retail Media Network Experience
• Advanced experience using Microsoft Excel

Experience with data platforms (Snowflake, BigQuery, Databricks)

Experience with adobe analytics or comparable web analytics system

Experience with clean rooms and identity solutions (e.g., LiveRamp, etc)

#LI-SL1

VIRTUAL REQUIREMENTS:

At DICK'S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.

To ensure a smooth and secure experience, please note the following:

• Cameras must be on during all virtual interviews.

• AI tools are not permitted to be used by the candidate during any part of the interview process.

• Offers are contingent upon a satisfactory background check which may include ID verification.

If you have any questions or need accommodations, we're here to help. Thanks for helping us keep the process fair and secure for everyone!

Targeted Pay Range: $95,200.00 - $158,800.00. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com.