Senior Brand Strategy & GTM Leader

DICK'S Sporting Goods; Coraopolis (Allegheny County); On-site; USD 120,000 - 180,000; Full time

Job summary

DICK'S Sporting Goods seeks a senior marketing leader to guide brand strategy, market positioning, and external communications for the DMN portfolio. You will shape the brand voice, manage assets, and lead cross-functional teams to drive awareness and revenue growth.

You will collaborate with Product, Sales, Analytics, and Operations to launch new products, coordinate campaigns, and optimize budgets. A strong emphasis on storytelling, leadership, and data-driven decisions is essential.

Qualifications

• Bachelor's Degree in Marketing or Advertising required.
• 7–10 years of experience in marketing with brand, go-to-market, or digital marketing focus.
• Retail Media Network experience preferred.
• Experience developing positioning, messaging and integrated launch strategies for B2B media, tech or retail.
• Strong leadership and presentation skills.
• Advanced experience with Microsoft PowerPoint and Excel.

Responsibilities

• Lead Brand Strategy & Market Positioning across DMN and align with DICK'S Sporting Goods brand.
• Develop and maintain core vision, messaging architecture, and external voice for DMN.
• Partner with Creative teams to govern visual identity and storytelling across market-facing materials.
• Oversee development of marketing assets including website, microsites, case studies, and presentations.
• Own integrated content strategy and editorial calendar across sales enablement and external channels.
• Drive go-to-market planning for new products, partnerships, and initiatives.
• Manage budgets and measure KPIs for brand, communications, events, and content.

Skills

Leadership

Communication

Storytelling

Presentation skills

Strategic planning

Go-to-market planning

Brand marketing

Digital marketing

Education

Bachelor's Degree in Marketing or Advertising

Tools

Salesforce

CRM platforms

PowerPoint

Excel

Job description

DICK'S Sporting Goods seeks a senior marketing leader to guide brand strategy, market positioning, and external communications for the DMN portfolio. You will shape the brand voice, manage assets, and lead cross-functional teams to drive awareness and revenue growth.

You will collaborate with Product, Sales, Analytics, and Operations to launch new products, coordinate campaigns, and optimize budgets. A strong emphasis on storytelling, leadership, and data-driven decisions is essential.