Senior Manager, Monetization- Audiences & Data (REMOTE)

DICK'S Sporting Goods, Inc.; United States; Remote; USD 95,000 - 159,000; Full time

Job summary

DICK'S Sporting Goods is seeking a data-focused leader to own audience and data product strategy within our retail tech organization. You will define the audience segmentation framework and taxonomy, and develop scalable audience products for activation across channels.

Collaborate with data science, analytics, and advertising teams to enhance signals, enable secure data access, and govern privacy-compliant data usage. Lead cross-functional squads to drive measurable business outcomes.

Qualifications

• Bachelor’s degree in business or related field required with strong analytical background.
• Experience in data, analytics, retail media, or ad tech with audience strategy focus.
• Proficiency with data platforms (Snowflake, BigQuery, Databricks) and analytics tools.

Responsibilities

• Own audience and data product strategy and define taxonomy.
• Develop scalable audience products for activation across channels.
• Partner with data science and analytics teams to enhance signal and targeting capabilities.
• Drive data access models including APIs, feeds, and partner integrations.
• Lead clean room strategy and partner enablement for data collaboration.

Skills

audience strategy

data products

data partnerships

clean rooms

privacy-safe data collaboration

eCommerce Experience

Retail Media Network Experience

Education

Bachelor's Degree in Business or related subject

Tools

Snowflake

BigQuery

Databricks

Adobe Analytics

LiveRamp

Job description

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. If you are ready to make a difference as part of the world’s greatest sports team,

JOB DUTIES AND RESPONSIBILITIES

Own audience and data product strategy Define audience segmentation framework and taxonomy Develop scalable audience products for activation across channels Partner with data science and analytics teams to enhance signal and targeting capabilities Drive data access and collaboration capabilities Develop data access models including APIs, feeds, and partner integrations Lead clean room strategy and partner enablement for data collaboration Enable advertiser and partner access to data in a secure, privacy-compliant manner Build operating model and governance Establish governance for data usage, privacy, and compliance Define measurement frameworks and KPIs for data monetization Drive cross-functional alignment across business, product, and technology Developing Talent and Teammate Engagement Build effective cross-functional working teams that apply their diverse skills and perspectives to achieve common goals by establishing common objectives and a shared mindset. Develops talent through coaching, feedback, exposure, and stretch assignments in order to meet their own career goals as well as the organization’s priorities Partner with department leadership to establish strategic staffing and succession plans; successfully deliver on proposed staffing objectives. Drive engagement by creating a climate where people are motivated to do their best to help the organization achieve its objectives; focus on voice of teammate data (e.g., Engagement & Pulse results), partnering with organization leadership to drive necessary changes.

QUALIFICATIONS

Bachelor's Degree in Business or related subject 7-10 years experience in data, analytics, retail media, or ad tech. Strong background in audience strategy, data products, and data partnerships, including clean rooms and privacy-safe data collaboration eCommerce Experience Retail Media Network Experience Advanced experience using Microsoft Excel Experience with data platforms (Snowflake, BigQuery, Databricks) Experience with adobe analytics or comparable web analytics system Experience with clean rooms and identity solutions (e.g., LiveRamp, etc) #LI-SL1

VIRTUAL REQUIREMENTS

At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments. To ensure a smooth and secure experience, please note the following: Cameras must be on during all virtual interviews. AI tools are not permitted to be used by the candidate during any part of the interview process. Offers are contingent upon a satisfactory background check which may include ID verification. If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!

TARGETED PAY RANGE

Targeted Pay Range: $95,200.00 - $158,800.00. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.

DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com.

ACHIEVING SUCCESS AT DICK’S SPORTING GOODS

Everything we do is focused on helping athletes achieve their dreams. Accomplishing this takes a team of people committed to being their best. That means learning, growing, advancing and exploring new experiences. Advancing in our career is much like a climbing wall; it isn't always a vertical path. Climbers plan their path, make moves in every direction and reach further. Whatever direction you want to explore, we encourage you to be brave, curious and hungry for new experiences. We are the athletes, the coaches, the energy in the stands, and the fans that fill them. The referees that call the games and the neighbor that can’t wait until the next one. The sports enthusiasts that wake up and strive to reach our personal best. We are DICK’S Sporting Goods – a community united by our passion for sport, standing together in our pursuit of our best. What we bring to the game is what we believe will change it. By upholding the values that strengthen our performance, fosters collaboration, and ignites our desire to win, we actively demonstrate the impact and change we inspire when we work as one.