Director of Activation Analytics & Customer Growth

DICK'S Sporting Goods; United States; On-site; USD 127,000 - 237,800; Full time

Benefits offered by this job

Generous suite of benefits

Incentives and equity components

Paid leave compliance

Job summary

DICK’S Sporting Goods is seeking a Director of Athlete Activation Data & Analytics who will lead analytics strategies to optimize customer engagement and activation. This senior leadership role will oversee a team, drive data-led insights, and partner across the business to improve KPI performance.

With a Bachelor's Degree and extensive experience in analytics, the candidate will establish effective measurement frameworks to derive actionable insights from customer data. This position is crucial to reinforcing DICK’S commitment to empowering athletes and driving long-term business success.

Qualifications

• 10+ years of experience in analytics or data science with at least 5+ years in leadership roles.
• Strong experience with CRM systems and first-party identity data.
• Advanced proficiency in SQL and analytics tools.

Responsibilities

• Lead analytics strategies for customer activation and engagement.
• Define metrics for customer lifecycle and retention.
• Develop propensity models for targeted activation strategies.

Skills

Data Science

Analytics Leadership

Customer Segmentation

A/B Testing

SQL

Adobe Customer Journey Analytics

Education

Bachelor's Degree in Statistics, Computer Science, Business Analytics, or related field

Tools

Tableau

Python

Job description

DICK’S Sporting Goods is seeking a Director of Athlete Activation Data & Analytics who will lead analytics strategies to optimize customer engagement and activation. This senior leadership role will oversee a team, drive data-led insights, and partner across the business to improve KPI performance.

With a Bachelor's Degree and extensive experience in analytics, the candidate will establish effective measurement frameworks to derive actionable insights from customer data. This position is crucial to reinforcing DICK’S commitment to empowering athletes and driving long-term business success.