Audience Monetization & Data Strategy Lead

Dick's Sporting Goods; United States; Remote; USD 95,000 - 159,000; Full time

Job summary

DICK'S Sporting Goods seeks a senior data and analytics leader to own audience strategy and data product development. You will partner with data science to enhance targeting, build secure data access, and drive governance across data usage, privacy, and monetization KPIs.

You will lead cross-functional teams, develop talent, and collaborate with business, product, and technology to monetize data while upholding privacy standards.

Qualifications

• Bachelor's degree in business or related field.
• 7–10 years in data, analytics, retail media, or ad tech with focus on audience strategy, data products, and data partnerships.
• Experience in eCommerce and Retail Media Network.
• Advanced Excel skills.

Responsibilities

• Define audience segmentation framework and taxonomy.
• Develop scalable audience products for activation across channels.
• Partner with data science and analytics teams to enhance signal and targeting capabilities.
• Develop data access models including APIs, feeds, and partner integrations.
• Lead clean room strategy and partner enablement for data collaboration.
• Enable advertiser and partner access to data in a privacy-compliant manner.
• Establish governance for data usage, privacy, and compliance.
• Define measurement frameworks and KPIs for data monetization.
• Drive cross-functional alignment across business, product, and technology.
• Build cross-functional teams and develop talent through coaching and stretch assignments.

Skills

Audience strategy

Data products

Data partnerships

Microsoft Excel

Education

Bachelor's Degree in Business or related subject

Tools

Snowflake

BigQuery

Databricks

Adobe Analytics

LiveRamp

Job description

DICK'S Sporting Goods seeks a senior data and analytics leader to own audience strategy and data product development. You will partner with data science to enhance targeting, build secure data access, and drive governance across data usage, privacy, and monetization KPIs.

You will lead cross-functional teams, develop talent, and collaborate with business, product, and technology to monetize data while upholding privacy standards.