Senior Manager, Creative Operations: Scale Global Brand Campaigns

confidential; United States; On-site; USD 130,000 - 170,000; Full time

Job summary

WHOOP is hiring a Senior Manager, Creative Operations to lead complex, high-visibility creative initiatives and evolve the operational foundation that powers the Creative and Marketing teams. You will guide planning, resourcing, budgets, and cross-functional handoffs from Boston, MA, with relocation if needed.

This role reports to the Director of Brand Operations & Production and emphasizes AI-enabled tooling to scale processes.

Qualifications

• 8+ years of experience in creative operations, marketing operations, project or program management, agency operations, or a related operational discipline.
• Demonstrated experience leading large-scale, complex creative or marketing initiatives with significant budgets while balancing scope, resources, timelines, and financial considerations.
• Strong understanding of creative development workflows, resource planning, capacity management, and prioritization within creative, brand, marketing, or integrated campaign organizations.
• Experience designing and implementing operational processes, systems, and tools that improve collaboration, efficiency, and scalability across teams.
• Proven ability to build trusted partnerships with senior leaders, influence cross-functional stakeholders, navigate ambiguity, and drive alignment across competing priorities.
• Experience managing and developing individual contributors while maintaining hands-on ownership of complex programs and initiatives.
• Strong analytical, problem-solving, and decision-making skills, with demonstrated ability to operate autonomously, navigate tradeoffs, and translate operational insights into actionable recommendations.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Responsibilities

• Lead complex, high-visibility creative and marketing initiatives from planning through delivery, establishing clear scopes, timelines, owners, dependencies, budgets, and decision points.
• Operate with a high degree of autonomy across fast-moving initiatives, proactively identifying risks, resolving roadblocks, navigating tradeoffs, and escalating when appropriate to keep work moving forward.
• Own resource, capacity, and budget planning across assigned projects and workstreams, identifying workload imbalances, financial risks, and opportunities to improve efficiency and prioritization.
• Develop and implement scalable operational systems, processes, and ways of working in partnership with the Director of Brand Operations & Production, driving adoption and continuously improving how Creative and Marketing teams operate.
• Build strong cross-functional accountability and handoffs throughout the creative development process, ensuring stakeholders understand requirements, responsibilities, timelines, dependencies, and decision points.
• Manage and coach Creative Operations team members while supporting the evolution of the Creative organization’s operational infrastructure, including project management platforms, digital asset management systems, workflow automation, and AI-enabled tools.

Skills

Creative operations

Program management

Budget planning

Cross-functional leadership

AI tools usage

Autonomous decision making

Stakeholder management

Analytical thinking

Tools

Project management platforms

Digital asset management

Workflow automation

AI-enabled tools

Job description

WHOOP is hiring a Senior Manager, Creative Operations to lead complex, high-visibility creative initiatives and evolve the operational foundation that powers the Creative and Marketing teams. You will guide planning, resourcing, budgets, and cross-functional handoffs from Boston, MA, with relocation if needed.

This role reports to the Director of Brand Operations & Production and emphasizes AI-enabled tooling to scale processes.