Manager of Performance Marketing

WHOOP; Boston (MA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible vacation

16-18 weeks parental leave

Stock options

WHOOP membership for employee

Comprehensive health benefits

Wellness stipend $500/year

Sleep Performance incentive bonus $100

On-site Boston perks

Job summary

WHOOP is hiring a Manager, Performance Marketing to execute and optimize global paid media programs that drive sustainable member growth. You will own day-to-day management across paid social, search, programmatic, and emerging channels, adjusting budgets, audiences, bidding, and placements to maximize CAC/ROAS efficiency.

You will partner with Brand Media, Analytics, Creative, Strategy & Operations, Product and Finance to improve campaign performance and investments, while building a structured

Qualifications

• Analytical, results-oriented marketer with multi-channel experience.
• Strong understanding of attribution, experimentation, and marketing measurement.
• Experience building forecasts, managing budgets, and communicating impact to stakeholders.

Responsibilities

• Own day-to-day management and optimization of paid media campaigns across key acquisition channels.
• Adjust budgets, audiences, bidding, and placements to drive efficient member growth.
• Build and maintain a structured testing roadmap for creative, audiences, messaging, and media tactics.
• Translate performance insights into creative briefs and recommendations for improved effectiveness.
• Develop recurring performance reporting and share insights with Marketing and cross-functional partners.
• Stay current on media platforms and trends, piloting opportunities to improve CAC and ROAS.

Skills

Paid media

Campaign optimization

Budget forecasting

Cross-functional teamwork

AI tools usage

Tools

GA/Analytics platforms

Job description

• WHOOP is hiring a Manager, Performance Marketing to help execute and optimize global paid media programs that drive sustainable member growth
• This role will work closely with Brand Media, Marketing Analytics, Creative, Marketing Strategy & Operations, Product, and Finance to improve campaign performance and maximize the impact of our marketing investments
• Own the day-to-day management and optimization of paid media campaigns across key acquisition channels (i.e. paid social, search / shopping, programmatic, emerging channels), making informed adjustments to budgets, audiences, bidding, and placements to drive efficient member growth
• Manage channel budgets and forecasts while analyzing campaign performance to identify trends, optimize investment, and surface opportunities to improve CAC, ROAS, conversion, and overall marketing efficiency
• Build and maintain a structured testing roadmap across creative, audiences, messaging, and media tactics, translating test results into actionable recommendations and scaling successful approaches
• Partner closely with Creative and Brand Media teams to translate performance insights into creative briefs and recommendations that improve the effectiveness of paid media
• Develop recurring performance reporting and communicate key insights, learnings, and recommended actions to Marketing and cross-functional partners
• Stay current on evolving media platforms, tools, and industry trends, proactively identifying and piloting new opportunities that could improve acquisition performance

Benefits

• Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
• Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
• Get Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP.
• WHOOP +1: Everyone on the team gets a complimentary WHOOP membership-plus another membership to share with a loved one.
• Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
• Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
• It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
• Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.

The ideal candidate is an analytical, results-oriented marketer who is comfortable operating across multiple paid channels, translating performance data into actionable insights, and continuously testing new ways to drive efficient growthHands-on experience building, managing, and optimizing paid campaigns across multiple acquisition channels, such as paid social, paid search, video, or other digital platformsStrong understanding of attribution methodologies, experimentation frameworks, conversion optimization, and marketing measurement best practicesDemonstrated ability to build forecasts, manage budgets, and communicate business impact to senior stakeholders4+ years of experience in performance marketing, paid media, growth marketing, digital acquisition, or a related discipline, with experience driving measurable business resultsExperience partnering effectively with cross-functional teams including Marketing Analytics, Product, Creative, Finance, Brand Media, EngineeringAbility to operate effectively in ambiguous environments, prioritize competing initiatives, and execute with a high degree of ownershipStrong analytical skills with experience leveraging data to inform decision-making, measure performance, and prioritize opportunitiesStrong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributionsExperience in direct-to-consumer (DTC) businesses and a demonstrated ability to succeed in fast-moving, high-growth environments where priorities evolve quickly