Performance Marketing Manager — Global Growth & ROI

WHOOP; Boston (MA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible vacation

16-18 weeks parental leave

Stock options

WHOOP membership for employee

Comprehensive health benefits

Wellness stipend $500/year

Sleep Performance incentive bonus $100

On-site Boston perks

Job summary

WHOOP is hiring a Manager, Performance Marketing to execute and optimize global paid media programs that drive sustainable member growth. You will own day-to-day management across paid social, search, programmatic, and emerging channels, adjusting budgets, audiences, bidding, and placements to maximize CAC/ROAS efficiency.

You will partner with Brand Media, Analytics, Creative, Strategy & Operations, Product and Finance to improve campaign performance and investments, while building a structured

Qualifications

• Analytical, results-oriented marketer with multi-channel experience.
• Strong understanding of attribution, experimentation, and marketing measurement.
• Experience building forecasts, managing budgets, and communicating impact to stakeholders.

Responsibilities

• Own day-to-day management and optimization of paid media campaigns across key acquisition channels.
• Adjust budgets, audiences, bidding, and placements to drive efficient member growth.
• Build and maintain a structured testing roadmap for creative, audiences, messaging, and media tactics.
• Translate performance insights into creative briefs and recommendations for improved effectiveness.
• Develop recurring performance reporting and share insights with Marketing and cross-functional partners.
• Stay current on media platforms and trends, piloting opportunities to improve CAC and ROAS.

Skills

Paid media

Campaign optimization

Budget forecasting

Cross-functional teamwork

AI tools usage

Tools

GA/Analytics platforms

Job description

WHOOP is hiring a Manager, Performance Marketing to execute and optimize global paid media programs that drive sustainable member growth. You will own day-to-day management across paid social, search, programmatic, and emerging channels, adjusting budgets, audiences, bidding, and placements to maximize CAC/ROAS efficiency.

You will partner with Brand Media, Analytics, Creative, Strategy & Operations, Product and Finance to improve campaign performance and investments, while building a structured